By The Pollack Group
PPMG supported SodaStream’s announcement of its new partnership with fitness and nutrition expert, Jillian Michaels, as well as its new informercial, highlighting their shared commitment to health, wellness and encouraging consumers to increase their water intake. The infomercial, which will debut in November 2017, will drive home SodaStream’s hydration benefits for consumers – and spotlight the SodaStream Fizzi and the brand’s newly-released Fruit Drops natural flavor essence drink mixes. The team succeeded in securing interest in the budding partnership from some outlets including MediaPost, The Gourmet Retailer, and HomeWorld Business.
