Leading with sector expertise
Our work for BlueGreen Water Technologies (BWT) is great example of ERA in action. Each time a toxic cyanobacteria bloom was reported in a major body of water, TPG connected with local market reporters to offer a BWT expert as a source to contextualize the impact of the danger to viewers and readers. While discussing the root causes of harmful algal blooms, BWT was also able to highlight treatments – their treatments – raising awareness of the company’s unique technology.
Our approach is so successful that BWT comments on outbreaks where it is not providing the solution. The agency’s media relations efforts have resulted in hundreds of pieces of coverage totaling more than 2.67 billion impressions worldwide, with an equivalent ad value of over $27 million for BWT.