Case Study
Crucial
Taming Computers
Results
- Over 100 million earned media impressions
- Satellite media tour reached 7.5 million viewers and listeners
- Partnered with actor Alan Thicke for a Father’s Day promotion
“I had the pleasure of working with The Pollack Group for the past couple years. The team worked on multiple PR campaigns for us. The Pollack team are professional and resourceful. They are a small group, but can produce as if they are a larger outfit. They were able to deliver on our reach expectations for both clips and impressions for multiple campaigns throughout the year. We appreciate efforts made on behalf of Crucial.com.”
Crucial.com, a division of Micron Consumer Products and a leading online retailer specializing in computer memory upgrades, needed to increase awareness of their do-it-yourself memory upgrade as an easy solution for computer problems that plague consumers on a daily basis.
In Phase 1, we utilized consumer survey research, satellite and ground media tours, media mailers, infographics and aggressive media relations strategies, to speak to the computer-induced frustration and stress that results from an underperforming computer, with the easy solution, of course, offered by Crucial.com.
In Phase 2, the agency commanded audience attention through creative campaigns such as “Love Your Computer”, “Get Tough on Your Computer”, and the nationwide search for the “Official, Unofficial Office Computer Go-to Superstar” – and resulted in over 100 million media impressions.
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