Online Advertising

Reaching the right audience requires more than putting an ad in front of as many people as possible. The Pollack Group develops targeted online advertising campaigns designed to connect brands with the people most likely to notice and take action. From audience targeting and creative development to campaign management, testing and optimization, we use paid social, search, display and other digital channels to expand reach, drive engagement and support measurable business goals.

Child sliding down a water slip and slide on a sunny day

Bestway

Chef and suited man in a commercial kitchen for "Cooking with Bingo Finale" with plated dishes on the counter.

Bingo Blitz

Person sitting with head in hands

Boucher, Pearson, Simon & Warshaw

ClubCorp Classic Golf Tournament Social Media Marketing Community Building

ClubCorp Classic

Man in a blue superhero cape and mask with text "Official Unofficial Office Computer Go-To Superstar" on a white background.

Crucial

Person holding a paint bucket and brush on a sandy beach with ocean waves in the background.

Curator Paints

Close-up view of colorful programming code on a computer screen

Docupace

Outdoor patio with glowing string lights

Luxe Hotels

Photographers with cameras flash outside car window at night.

MGID

Woman and child stroll through vibrant rose garden on a sunny day

National Public Gardens Day

Two people walking through a grove of clementine trees.

Netafim

Guitarist sings on stage under purple lights in a lively concert setting

Ragin Country Crawl

Sprinkler system watering lush green lawn on a sunny day

Rain Bird

Teenagers jogging together on a sunny day in a park surrounded by trees and palm trees.

Santa Monica Wellbeing Project

Person editing audio on a computer while using a digital audio recorder in a recording studio.

Sanyo

Three men grilling burgers and chicken outdoors on a sunny day.

USO

Cornfield at sunset with tall green stalks and golden sky

V-grid

Green tractor baling hay in sunny field; blue sky and scattered clouds in background.

XtremeAg

Solutions

Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.

Connect to Lead

We believe in creating transformational value - not just transactional.

Leadership Now

Creating leadership platforms that are essential to building audience trust and confidence.

Outmaneuver

Count on us to find ways to overcome the barriers - and out-think the competition.

Message DNA

Because words matter, period.

Activate Now

We help you prioritize and focus on the sources of influence who will drive ROI.

CrisisGuard 365

Your ‘always on’ crisis communications partner available 24/7/365

Audience IQ

You’ll learn what resonates, what doesn’t, and what to do next.

Sited

Your brand. In every AI answer.