Case Study
Bestway
Putting The Innovation Back into Backyard Water Fun
Results
- Over 104 million media impressions in just four months
- 27,312 new Facebook page likes in four months from blog outreach program
- Over 2.4 million unique visits to sponsored blog content
“Thank you for your collaboration and we appreciate all efforts to make H2OGO! a success. ”
Marketing Manager, Bestway
Setting their sights on redefining backyard water fun, a category that had become mostly stale in regards to innovation, Bestway North America’s new H2OGO! brand of backyard water slides was poised to transform the industry.
Their slides, equipped with an inflatable speed ramp that propelled riders on an 18-foot track ending in a super soaking in the splash zone and could also eliminate the “bellyflop ouch,” were the perfect trigger to generate the desired media campaign buzz. Targeting mom bloggers, national print, and broadcast media, as well social media influencers, the agency bombarded all with imaginative and inventive story angles and contests.
The campaign triggered TV broadcast airings and radio segments, and increased engagement on social media properties and print and blog stories — generating over 104,268,341 media impressions in a period of 4 months.
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