Triggering purchases from parents
During the COVID-19 pandemic, NuWave, an appliance manufacturer, asked us to help increase awareness of the purifying capabilities of its OxyPure Smart Air Purifier, to drive product sales during a pivotal time. Using the Activate Now, we identified parenting media outlets as a top target to encourage parents to buy the product. We determined the best tactics to encourage purchase would be a targeted media relations campaign highlighting OxyPure’s proven ability to remove 99.999% of coronavirus particles from the air, and the use of offline influencers.
TPG’s outreach secured hundreds of millions of media impressions for the brand in outlets such as Business Insider, TechHive, and The Spruce. By highlighting the protection benefits, LA Parent awarded the product its National Parenting Product Award. Adopting this targeted approach helped generate a surge in sales of OxyPure.