CASE STUDY
Netafim
Partnering With The Global Leader In Drip Irrigation
Results
498 qualified sales leads generated from Facebook marketing in one year
4.95 million total video views in one year
950% YOY increase in engagement for Netafim CEO’s LinkedIn page
“I want to thank Pollack for all your teachings and for all the AMAZING moments together. I wouldn’t be the same person if I wouldn’t have replied to your Linkedin Cold-Calling message, ~ 6 years ago. THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU.”
–
CMO, Netafim USA
The company that first introduced drip irrigation technology to the world over 50 years ago, needed to expand its presence in both traditional and new crop markets as farmers were increasingly faced with drought conditions and decreased access to water. Netafim looked to the agency not only to bolster its media relations and marketing programs, but also to pave the way for a transformation of the way the company positions itself and its product offerings.
The agency has been instrumental in helping Netafim restructure its dealer incentive and marketing program, forge relationships with key agricultural and environmental influentials and academics, develop sales and marketing tools, as well as conceptualize and execute marketing and advertising campaigns for the landscape and agriculture divisions.
