Case Study
NuWave
Boosting Awareness of Air Purifiers in a Time of COVID-19
Results
- Featured in NBC News, Business Insider, MarketWatch, and more
- Media attention earned it the National Parenting Product Award
When the world retreated inside in 2020 during the COVID-19 pandemic, the agency helped Chicago-based NuWave, a leader in innovative consumer home appliances to launch and promote its OxyPure Smart Air Purifier, the first air purifier proven to remove 99.999% of coronavirus particles from the air in 6 hours.
The Pollack Group’s outreach secured hundreds of millions of media impressions for the brand, with placements in Business Insider, TechHive, The Spruce, and MarketWatch. In addition, the agency arranged for the OxyPure to be tested by LA Parent, which later awarded the product with its National Parenting Product Award.
The agency complemented this work with drumbeat media relations for another NuWave product, the NuWave Brio Air Fryer, for which it secured placements in Forbes, Elite Daily, MSN, and NBC News.
Services
Brand Marketing
Master the art of brand marketing with our expert insights. Discover how to create a compelling brand story and develop a strong brand presence.
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.