Case Study
Bingo Blitz
Getting Cooking With A Digital Recipe Contest
Results
- Built a website with a functional bingo game and created all digital assets
- Over 4,300 recipes submitted
- Facebook Live featuring Ludo Lefebvre viewed by over 660,000 fans
“Thank you guys for everything. It was a blast!!!! Great experience with an amazing professional team. I hope we will have the chance to work together again, soon. Good times!! ”
CMO, Playtika
To attract new game players to the world’s favorite social gaming app Bingo Blitz and its in-game feature, Blitzy’s Trattoria, the agency conceived and created a large-scale online recipe contest to unleash the “buzz.”
We built a website with a fully-functional bingo game where visitors could participate and receive a random selection of ingredients for a submitted recipe. Subsequently, to trigger a lead generation push, we produced a Facebook Live event video, using sophisticated visual effects that called out random ingredients from a Bingo machine. To drive contest participation, we added digital and social media marketing and public relations components and produced a video with celebrity chef Ludo Lefebvre in his award-winning restaurant, cooking the recipes of the three selected finalists and selecting a grand prize winner.
Campaign results? 175,000+ page views; 342,464 people reached through a call for entries video; 82,997 new engagements; 13,407 bingo players and 4,378 recipe submissions received. The chef’s video alone reached 663,383 and raked in 88,025 engagements.
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