Strategies & Musings
Strategies & Musings spotlights the insights from Noemi Pollack, founder and senior advisor of The Pollack Group. From PR and marketing strategy to media, technology, leadership and changing consumer behavior, you can discover the unique ideas, observations and lessons from the work we do every day.
Strategies & Musings
40 Years and Counting: How Our PR Agency Thrives in a Changing World
March 25, 2025, marks our 40th anniversary year in our industry. It’s daunting, considering that it is on its way to the half-a-century mark!
Strategies & Musings
Celebrating Another Anniversary
Noemi Pollack, Founder of The Pollack Group, shares her reflections on the milestones that have shaped our journey.
Strategies & Musings
Memorial Day Reflections: Celebrating Sacrifice Amidst Unending War and Global Struggles
Agency CEO and Founder Noemi Pollack shares her Memorial Day thoughts, reflecting on the sadness and deeper significance behind the holiday.
Strategies & Musings
Reflections On Another Anniversary; Celebrating Longevity
Celebrating 38 years of navigating global changes, The Pollack Group thrives on critical thinking, creative problem-solving, and client trust.
Strategies & Musings
The Gift of Memorial Day
Agency CEO and founder Noemi Pollack reflects on what Memorial Day means to her in the context of today's global world.
Strategies & Musings
An Agency Birthday Worth Counting...
Reflecting on the agency's 37 years of PR and marketing, and the secrets to staying ahead of the curve in an increasingly interconnected and wired world.
Strategies & Musings
The Workplace Dilemma: To Return-To-Office or Not…
Preparing for a safe, hybrid return to the office, our agency navigates changing market conditions, government ordinances, and employee needs.
Strategies & Musings
The Sadness That Is Memorial Day
I felt that palpitating sadness when I visited Omaha Beach, and it remains with me, now. And I said to myself… Never again.
Strategies & Musings
My New York Times Habit
Discover the comforting ritual of reading the New York Times in print, engaging with Op-eds, and adapting to digital changes.
Strategies & Musings
Musings About A Company That Changed The World
Like Thomas Edison, Steve Jobs changed the world and connected us in ways we could have never dreamed were possible.
Strategies & Musings
Memorial Day – A Reminder Of Lives Unlived
As the years and generations pass on, Omaha Beach will become yesterday’s landmark. And maybe that is OK. It will have been given its honor and respect.
Strategies & Musings
Humanity In A Time Of COVID-19
Discover the resurgence of unity and kindness amidst the COVID-19 crisis, mirroring the solidarity seen during World War II.
Strategies & Musings
USC Annenberg’s 2020 Global Communications Report Predicts Activism Will Play A Powerful Role In Our Lives
Activism in 2020 presents both a challenge and an opportunity for the PR industry to engage with these new activists.
Strategies & Musings
We Are Now Proud To Be Known As The Pollack Group
Introducing The Pollack Group, embracing our evolution as brand psychologists, content creators, data analysts, and visionaries in PR & marketing.
Strategies & Musings
Celebrating The Pollack Group’s 20th Anniversary Of Our Partnership, In The Worldcom Public Relations Group
Join our global PR network, offering clients access to 2,000+ professionals in 115 cities. We focus on results and local relationships.
Strategies & Musings
For First Time, CEOs Have Their Say In 2019 Global Communications Report From USC Annenberg
There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.
Strategies & Musings
NYT’s Op-Ed Columnist, David Brooks, Surprises
Start your day with enlightening reads from The New York Times. From thought-provoking op-eds to inspiring stories of love, broaden your perspectives.
Strategies & Musings
Personal Reflections On A 33-Year Old Agency Anniversary
Celebrating 33 years of The Pollack Group, we've thrived through industry changes and business climate shifts, thanks to a dedicated team and adaptability.
Strategies & Musings
Reflections on International Women’s Day
As I reflect on the status of women around the world, my initial reaction is that it may be the best of times in our history to be a woman.
Strategies & Musings
A PR Firm is Taken to Task — And Buried…
Bell Pottinger, known for managing controversial clients, collapsed after a divisive campaign, highlighting the risks of unchecked greed.
Strategies & Musings
Agility PR: Adopt a solid PR New Year’s resolution — can the jargon
Kickstart your New Year with a resolution to ditch jargon in your writing and communication. Embrace clarity, connect emotionally and impress naturally.
Strategies & Musings
Trust In An Age of Anxiety
The 2017 Edelman’s Trust Barometer comes at a time when public trust may very well have a hit a new low.
Strategies & Musings
The Baronial CEO Suite – On Its Way To Extinction
In a recent NYT article it stated that the CEO had to recognize that they were no longer the “baronial chief executive of another era."
Strategies & Musings
Memorial Day – Remembering Lives Unlived
Experience the poignant history of Omaha Beach, Normandy, a WW2 D-Day landing site, and honor the lives lost in the battle that changed the world.
Strategies & Musings
A Voice Of Reason
Explore diverse viewpoints with The New York Times' new column by Bret Stephens, sparking debate and encouraging free idea exchange.
Strategies & Musings
What Makes A Pioneering Company
Discover how Nike's innovative vision led to the creation of the Pro Hijab, breaking barriers for Muslim women athletes worldwide.
Strategies & Musings
When A Belated “Mea Culpa” Is Not Enough…
By now, there surely is no one left who has not seen the outrageous videoed scene of a passenger forcibly removed from his paid United Airlines flight.
Strategies & Musings
Black Friday on Thursday
Thanksgiving becomes shopping spree as stores open early. Patagonia donates profits to charity, while REI urges outdoor activity over shopping.
Strategies & Musings
Finally, An Index For Consumer Brand Attitudes
The Edelman Brand Relationship Index showed that the average global relationship brand strength is 38 out of a possible 100 points.
Strategies & Musings
What happened to CSR?
Explore how corporate reputations are at stake as consumers demand social responsibility, especially in light of Bangladesh's garment factory disaster.
Strategies & Musings
Aetna Flexes Its Muscles
Aetna's silence amidst its threat to quit Affordable Care Act insurance markets sparks fiery online debates, questioning its PR and customer care.
Strategies & Musings
2015’s Ten PR Defining Moments
Explore our yearly list, 'Ten PR Defining Moments' where we highlight impactful events and trends that shaped the PR industry in 2015.
Strategies & Musings
REI: Altruism Or Savvy Marketing?
REI, the retailer that primarily sells outdoor recreation gear, sporting goods and apparel, is planning to buck the tide and close on Black Friday
Strategies & Musings
The dilemma of budgeting for PR
Explore how to budget for PR in small to mid-sized companies. No standard exists, but costs should align with goals and anticipated ROI.
Strategies & Musings
Amazon’s ordinary promotion that wasn’t…
Experience Amazon's Prime Day - a unique shopping holiday offering deals and discounts for Prime members, aiming to rival Black Friday.
Strategies & Musings
What makes a PR agency a ‘safe choice’?
The old adage goes, “Nobody ever got fired for choosing IBM.” That seems to mean that the best choice is a safe choice. I’m not so sure.
Strategies & Musings
The Re-defining of PR Generalists
Generalist PR agencies are evolving, shifting focus from industry-specific expertise to skill specialization, emphasizing strategy and counseling abilities.
Strategies & Musings
Starbucks and McDonalds Raise the Bar on Social Responsibility
So, based on a social media backlash and nasty rants in the media, Starbucks had to retreat from its “Race Together” campaign last week.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.