CrisisGuard 365: 24/7 Crisis Communications & Reputation Management
Protecting what you value most, 24 / 7 / 365
During our over four decades in business, The Pollack Group has witnessed almost every kind of PR crisis and reputation threat imaginable. From cybersecurity breaches to product recalls and lawsuits, it’s essential to prepare our clients for every type of worst-case scenario with a proactive crisis response plan.
Modern crises can erupt in seconds, leaving organizations vulnerable – and liable. Companies, brands, and organizations need a crisis response plan and protocols in place, as well as a trusted expert on standby 24/7/365. Without an immediate response strategy, reputations can crumble in moments. Simply put, being silent or unprepared is not a risk most companies can afford.
CrisisGuard 365 is your ‘always on’ crisis communications partner, providing expert reputation management available 24/7/365.
Diagnose & Defend: Our Crisis Response Framework
Our proven approach consists of two phases:
Phase 1: Diagnose
We conduct a thorough risk assessment and vulnerability audit, analyzing existing plans, procedures, staffing protocols, and internal and external communications.
Phase 2: Defend
We execute all necessary activities and provide advisory work that can help prevent, mitigate, or resolve a crisis, protecting your brand's integrity.
Who Needs CrisisGuard 365?
Our crisis management service is crucial for:
- High-risk organizations where the damage from a crisis can be long-term and extensive.
- Medium-risk organizations where crisis threats are real but not constant
- Organizations without a dedicated internal crisis team or communications department.
- Global organizations whose size, scale, and influence can noticeably impact multiple countries and regions.
A Proven Track Record in Crisis Management
We bring decades of experience across a broad spectrum of industries.
The Pollack Group has helped clients successfully navigate and respond to hundreds of high-stakes crises, including:
- The collapse of Silicon Valley Bank
- Armed robberies
- Bankruptcy
- COVID-19 pandemic response
- HR issues & disputes
- Gender and racial discrimination allegations
- Natural disasters
- Protests and civil unrest
- Union issues
- Public safety incidents
- Litigation support communications
- Product recalls
- Active shooters
- Data breaches and cybersecurity incidents
- Theft
- Fraud
- Layoffs and workforce reductions
- Systemic failures and operational risks
Industries We Serve
- Healthcare
- Food & Beverage
- Automotive
- Cybersecurity
- Financial Services & Fintech
- Municipalities
- Nonprofit Organizations
- Agriculture
- Hospitality
- Supply Chain & Logistics
- Toys & Child Products
- Entertainment
- Foodtech
- Schools / Universities / Education
- Software as a Service (SaaS)
- Beauty & Fashion
- Real Estate
- Gaming
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Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.