
CrisisGuard 365
Protecting what you value most, 24 / 7 / 365
During our over four decades in business, we’ve witnessed almost every kind of PR crisis and reputation threat you can imagine. From cybersecurity breaches to product recalls and lawsuits, it’s essential to prepare our clients for every type of worst-case scenario.
Crises today can erupt in seconds, leaving organizations vulnerable – and liable. Companies, brands, and organizations need to have a crisis response plan and protocols in place, as well as a trusted expert on standby 24/7/365. Without an immediate response strategy, reputations can crumble in moments. Simply put, being silent or unprepared is not a risk most companies can afford.
CrisisGuard 365 is your ‘always on’ crisis communications partner available 24/7/365.

Diagnose & Defend
Our approach consists of two phases:
Diagnose
We conduct a thorough risk assessment and analyze existing plans, procedures, staffing protocols, and communications.
Defend
We carry out all necessary activities and advisory work that can help prevent or resolve a crisis.
CrisisGuard 365 is crucial for:
- High-risk organizations where the damage from a crisis can be long-term and extensive.
- Medium-risk organizations where crisis threats are real, but not constant
- Organizations without a full-time internal crisis team.
- Organizations whose size, scale, and influence can noticeablely impact multiple countries and regions.
A Proven Track Record of Success
We bring decades of experience across a broad spectrum of industries.
The Pollack Group has helped clients successfully navigate and respond to hundreds of crises, including:
- The collapse of Silicon Valley Bank
- Armed robberies
- Bankruptcy
- COVID-19 pandemic
- HR issues
- Gender and racial discrimination
- Natural disasters
- Protests
- Union issues
- Public safety
- Litigation support
- Product recalls
- Active shooters
- Data breaches
- Theft
- Fraud
- Layoffs
- Systemic failures and risks
Industries
- Healthcare
- Food & Beverage
- Automotive
- Cybersecurity
- Financial Services & Fintech
- Municipalities
- Nonprofit Organizations
- Agriculture
- Hospitality
- Supply Chain & Logistics
- Toys & Child Products
- Entertainment
- Foodtech
- Schools / Universities / Education
- Software as a Service (SaaS)
- Beauty & Fashion
- Real Estate
- Gaming
Related Blog Posts

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Mastering Crisis Communication in 2025: Essential Dos and Don’ts to Protect Your Brand’s Reputation
How a company handles a crisis can make or break its reputation. Here are the do's and don'ts to protect your brand.

In The Red
Who’s In Charge? Building Your Crisis Management Team And Planning For A Response
Crisis management isn't about scrambling to respond when something goes wrong; it’s about preparing in advance and having a clear structure.

In The Red
Winners And Losers: Scoring The 21st Century’s Most Infamous PR Crises
Here are some of this century's most significant PR crises, which we’ve graded on the efficiency and effectiveness of their responses.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.
