Red All About It
Red All About It highlights the latest updates from us and our clients. It’s a closer look at what we’re working on and what’s happening across TPG.
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How We Helped Turn John Ritter’s Legacy Into a National Conversation
Here's our media strategy centered on John's legacy, his family, the Wings reunion and the foundation's work in aortic health.
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The Pollack Group Expands Its Role with the Simon Wiesenthal Center, Museum of Tolerance, Moriah Media, and Mobile Museums of Tolerance
We're adding organic social media, content production, and community management to our role as SWC's Agency of Record (AOR).
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Turns Out AI Has Opinions About Your Brand. With Sited, We Can Help Shape Them
We’re delighted to announce a partnership with Brandi AI, the industry’s leading platform for AI visibility and GEO, to take Sited further.
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Behind the Success of CCW 2026: An Integrated Communications Approach
Our partnership with CCW has helped make the event a newsworthy, attention-grabbing industry moment. 2026 was no exception.
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The Pollack Group Named a 2026 Top 100 Inspiring Workplace in North America
The Pollack Group was named a Top 100 Inspiring Workplace in North America for 2026, ranking #67 and earning Top Small Workplace recognition.
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Purpose-Driven PR in Action: The Pollack Group Awards the 2026 Big Red Grant to Project Petals
We are pleased to announce Project Petals as the recipient of our 2026 Big Red Grant.
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Why Events Must Evolve in 2026
Attendees expect to learn, be inspired, and create connections that justify stepping away from work and life.
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The Pollack Group Named a 2026 Inspiring Workplaces Finalist
The Pollack Group has been named a finalist for the 2026 North American Inspiring Workplaces Awards.
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CrossFit Selects The Pollack Group to Engage the Next Generation of Fitness
CrossFit selected The Pollack Group (TPG) as its national public relations partner to improve brand perception.
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The Pollack Group Named Agency of Record for Tower Cancer Research Foundation
Tower selected TPG for its ability to translate complex, mission-driven work into credible national visibility.
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Welcoming John Cheng and Daniel Chou to The Pollack Group
We’re thrilled to welcome John Cheng and Daniel Chou to the agency.
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Reputation Isn’t Built When Everything Goes Right -- It’s Built When Pressure First Shows Up
For Artistic Entertainment Services (AES), the 2026 Rose Parade® demanded real leadership in real time. d
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The Growth Story Too Many Brands Still Miss
Through The Pollack Group’s work supporting the Latino Donor Collaborative, we see every day how far public narratives still trail the data.
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Celebrating People-First Leadership: Stefan Pollack Named a 2025 Inspiring Leader by Inspiring Workplaces
Stefan Pollack has been recognized as one of the 2025 Inspiring Leaders by the Inspiring Workplaces Group (IWG).
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“Me and You Days”: Celebrating 40 Years Through Service
In celebration of our agency's 40th anniversary, each of us spent a day volunteering for a cause we care, in our local communities.
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The Pollack Group Partners with Sonic Fire Tech to Launch Groundbreaking Fire Defense Technology
Sonic Fire Tech is reinventing wildfire protection with the world’s first infrasound fire suppression system.
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Raising the Bar at CCW 2025: The Pollack Group’s Integrated PR And Digital Strategy in Action
A strategic blend of earned media, social engagement, content creation, and influencer strategy can transform an industry gathering.
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New Era of Immersive Tourism
The Pollack Group is proud to announce its partnership with XploreRide, an innovation from H.I.S. Americas.
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The Pollack Group Partners with Kindness is Free to Spark a National Movement of Empathy and Action
The Pollack Group is proud to announce a new partnership with Kindness is Free, a nonprofit movement grounded in the power of empathy.
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The Pollack Group Renews Partnership with Barco Uniforms to Elevate Legacy and Brand
The Pollack Group is thrilled to renew its partnership with Barco Uniforms, a distinguished leader in the healthcare apparel industry for nearly a century.
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Introducing imPRessions Studio™ — Your End-to-End Partner for Podcast Strategy, Production, and Promotion
Introducing imPRessions Studio™, our newest solution that helps clients launch and grow a professionally produced podcast.
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The Pollack Group Awards Big Red Grant to The Valerie Fund in Honor of 40th Anniversary
In celebration of our 40th anniversary, we are proud to announce The Valerie Fund as the recipient of our 2025 Big Red Grant
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The Pollack Group Partners with WiSP to Launch Groundbreaking Drink Spiking Detection Technology
The Pollack Group is excited to work with WiSP, an innovative technology company adapting science to empower life’s moments.
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The Pollack Group Partners with Ascend to Bring More Visibility to Underrepresented Research and Initiatives for Pan-Asian Business Leaders
We're partnering with Ascend, the largest Pan-Asian membership organization for business professionals in North America.
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The Pollack Group Named Agency of Record for the Simon Wiesenthal Center and Museum of Tolerance
Bringing a Unified Voice to Combat Antisemitism, Champion Tolerance, and Drive Global Awareness.
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Celebrating AES’s Spectacular Rose Parade Success
Congrats to our client Artistic Entertainment Services (AES), on its extraordinary contribution to the 136th Rose Parade® presented by Honda.
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Breaking Records and Elevating CX: How The Pollack Group Amplified the World’s Largest Customer Experience Event in 2024
In 2024, TPG elevated CCW’s impact to new heights, driving record-breaking attendance of over 5,000 attendees at its flagship Las Vegas event.
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Learning The Ropes: My Journey As A PR Intern At The Pollack Group
Brooke shares her internship experience at The Pollack Group.
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Key Takeaways From The Worldcom Public Relations Group’s 2024 Digital Health Monitor For The Pharma Sector
An effective online communications strategy for pharmaceutical companies is paramount to battling misinformation.
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Introducing CrisisGuard 365: Your 24/7/365 Solution For Comprehensive And Proactive Crisis Management
With CrisisGuard 365, you can experience the peace of mind that comes with knowing your brand is protected around the clock.
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Artistic Entertainment Services: A New Chapter in Our Agency’s Rose Parade Journey, And Then Some…
We proudly announce our new partnership with Artistic Entertainment Services (AES), one of the world’s most celebrated creative design and fabrication companies
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The Pollack Group Excels in Worldcom Public Relations Group’s Rigorous Peer Review with Perfect Scores in Strategic Approach, Client Satisfaction, and Partner Performance
The Pollack Group (TPG) once again passed the Worldcom Public Relations Group’s rigorous peer review with top marks.
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Elevating CCW Las Vegas With Strategic PR, Social Media, And Influencer Campaigns
We crafted a multifaceted campaign for CCW Vegas, including strategic PR, dynamic social media efforts, and influential partnerships.
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Connecting With Customers Through LinkedIn Executive Thought Leadership
See how a LinkedIn thought leadership program bolstered credibility, increased brand awareness, and boosted employee engagement for an industry pioneer.
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Maximizing Engagement In Supporting Client, Customer Management Practice’s (CMP), Customer Contact Week Event Series
We helped bring the Customer Contact Week event series to life with live-event social media coverage, connecting CX leaders around the world.
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Tipico’s Fair Play Pledge: A First-Of-Its-Kind Initiative Raises The Stakes
We worked with Tipico Sportsbook to develop the Fair Play Pledge, a new industry standard to reinforce the importance of trust with bettors.
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March Madness Fan Fervor: Survey Reveals The Impact On Daily Life And Loyalty By Tipico Sportsbook
This March Madness PR push resulted in over one billion impressions, including coverage in top-tier outlets. Here's how we built it.
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The Noemi Pollack Scholarship, given by USC’s Annenberg annually, was awarded to Sophie Schaked, for the 2024-2025 Academic Year. A Future PR Leader Emerges.
The Pollack Group is proud to announce Sophie Schaked as the recipient of the Noemi Pollack Scholarship for the 2024-2025 school year.
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What We Learned From Our imPRessions Season One Journey
Hosts Jenn and Kalli reflect on their podcasting journey and unveil what's next
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The Pollack Group Partners With Hall des Lumières To Elevate NYC’s Premier Immersive Art Scene And Event Space
The Pollack Group (TPG) will focus on magnifying HdL’s catalog of event offerings and avant-garde exhibitions.
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Empowering A Jewish Future: A Campaign of Commitment and Growth
Against the rising tide of antisemitism, the agency helped client Jewish Future Promise rebrand as well as cross the 50,000-signature milestone.
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air up® Selects The Pollack Group As Its U.S. Agency Of Record For Its Scent-Based Drinking System To Revolutionize Hydration
air up® selected The Pollack Group as its agency of record to lead the brand’s public relations in the U.S.
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City Of West Hollywood - The Holloway Interim Housing Project
City of West Hollywood's initiative to support people experiencing homelessness.
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Horwin America’s SENMENTI Series Electrifies CES 2024: The Future Of Mobility Unveiled
Join us and unfold the media relations strategies behind Horwin America's mind-blowing product debut at CES 2024.
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Resorts World Las Vegas Selects The Pollack Group to Elevate National Public Relations Presence
We're teaming up with Resorts World Las Vegas to support its national PR program and ongoing marketing efforts.
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2024 Rose Parade: Fiesta Parade Floats Achieves A Perfect Record With All 5 Float Entries Winning Awards
The Pollack Group partnered with Fiesta Parade Floats and its clients to promote the Rose Parade floats.
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Legacy & Links: The 2023 Payne Stewart Invitational Champions Aspiring Young Golfers
How our agency elevated Payne Stewart Invitational with standout branding, dynamic website design, and authentic social media storytelling.
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99 Ranch Market Celebrates Its Grand Opening In Westwood
We showcased client 99 Ranch Market's new store to LA audiences in a broadcast media exclusive preview. Learn more about this successful campaign!
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Horwin Selects The Pollack Group As AOR To Support U.S. Brand Launch At CES
Horwin America, a mobility company revolutionizing the electric motorcycle industry, teams up with The Pollack Group.
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Beyond Numbers: Telling The Story Of Latino Impact In Key U.S. Industries
How can you turn data into a compelling narrative? We unfold our approach for client Latino Donor Collaborative.
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Leveraging LinkedIn Live For Latino Donor Collaborative
Latino Donor Collaborative's LinkedIn Live announcement saw great success, even during a summer Friday afternoon time slot.
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Maximizing Impact For The Payne Stewart Invitational: A Web Design Showcase
For the inaugural Payne Stewart Invitational, the agency designed a digital experience that informs, captivates, and engages around a golf event celebrating the
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The Pollack Group Partners With Latino Donor Collaborative To Release Its Highly Anticipated 2023 LDC U.S. Latino Reports
The agency will help boost Latino Donor Collaborative's visibility through media relations, thought leadership and the release of its 2023 U.S. Latino reports.
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The Pollack Group Announces Exciting New Collaboration With Innovative Snack Brand Bahamii
The agency is thrilled to partner with Bahamii, an innovative brand disrupting the world of snacks with date-based treats.
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Maximizing Brand Awareness For Customer Management Practice (CMP) At Customer Contact Week
From media interviews to social content creation, discover the tactics powering our work for client Customer Management Practice around their flagship event.
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A Q&A With imPRessions Hosts Jennifer Lewis And Kalli Vetrano
What makes the imPRessions podcast one of a kind? Find out in this conversation with hosts Jennifer Lewis and Kalli Vetrano.
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Lady Bird Lake Restoration: EutroPHIX's Innovative Algae Treatment Gains Media Traction in Austin, Texas
Check out the agency’s collaboration with client EutroPHIX to boost local awareness around water protection and cutting-edge cleantech solutions.
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2023-2024 Noemi Pollack Scholarship Awarded To Matthew Calma, A USC Junior Committed To Social Change
We are pleased to announce Matthew Calma as the recipient of the 2023/24 Noemi Pollack Scholarship at the USC Annenberg Center for PR
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Social Media Storytelling At The 2023 Invited Celebrity Classic
See how the agency used social media to drive engagement, awareness, and ticket sales around the star-studded 2023 Invited Celebrity Classic golf tournament.
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Set Time Aside To Get ImPRessed With ImPRessions
We are pleased to announce the launch of ImPRessions a new business podcast exploring trending topics in marketing and public relations.
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Capitalizing On Trending News: How To Achieve 3 Billion Media Impressions In Just 36 Hours
Learn how the agency generated over 3 billion media impressions in under 36 hours with timely, tactical outreach.
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VGrid Selects The Pollack Group As Agency Of Record
VGrid's biomass energy system produces biochar, which sequesters carbon and has been used by farmers for thousands of years to improve soil health.
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International Web3 Fintech Platform YouHodler Retains The Pollack Group
The agency has been retained by YouHodler, an international fintech platform, to help bolster its brand as a pioneer of Web3 banking.
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Customer Management Practice (CMP) Partners With The Pollack Group After Competitive Review
The agency will help Customer Management Practice and Customer Contact Week increase brand awareness.
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Fiesta Parade Floats, The Rose Parade’s Premier Float Builder, Takes Home Top Honors At 2023 Rose Parade
The Pollack Group tackled media relations, video, and social media to amplify client Fiesta Parade Floats in the lead-up to the 2023 Tournament of Roses Parade.
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Rallying Media And Influencers To Attend The USA Pickleball Nationals
Working with USA Pickleball, the agency leveraged earned media and influencer relations to spread local and regional awareness for an upcoming competition.
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Leading Private Investment Platform Linqto Retains The Pollack Group
A leading global private markets investment platform, the agency will focus on increasing Linqto’s brand awareness.
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Jewish Future Pledge Retains The Pollack Group
The agency will be tasked with increasing awareness of the organization’s key mission.
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Driving The Future Of Electric Vehicles With INDIEV
To celebrate INDIEV's grand Beverly Hills welcome, the agency created a two-part event that involved members of the Beverly Hills business community.
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The Pollack Group Retained To Build Brand Awareness For Zeen®
Zeen is a state-of-the-art mobility technology designed for those battling age, injury, or chronic diseases.
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Industry-Leading Logistics Provider RPM Partners With The Pollack Group
RPM has retained The Pollack Group to position its leadership as a lighthouse amid the storm of uncertainty in today’s economic landscape.
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NewPoint Real Estate Capital Partners With The Pollack Group
The Pollack Group has been retained to help establish and grow NewPoint’s leading position in the marketplace through earned media relations.
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Social Media Community Building For The Inaugural ClubCorp Classic PGA TOUR Champions Tournament
The agency ran a 3-month social media campaign earning 200% follower growth, 23+ million social media impressions, and 2 million+ video views.
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Amanda Brooks Honored As 2022/2023 Recipient Of Noemi Pollack Scholarship
Brooks is the third recipient to be honored with the Noemi Pollack Scholarship.
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Speeding Up With A Revolutionary EV Startup
Leveraging INDI EV's participation in the New York International Auto Show, the agency helped drive awareness for the EV startup.
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The Pollack Group Partners With INDI EV As It Enters Electric Vehicle Market
The agency will look to support the next generation of electric vehicles with INDI EV's revolutionary INDI ONE.
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‘Live, Laugh, Love’: The Most Crushing Gen Z Insult, Explained
Explore agency president Stefan Pollack's insights on Gen Z communication and its nuances.
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Building Golf’s Newest Blockbuster, The ClubCorp Classic
What happens when you combine golf, sports, entertainment, and music? You get the inaugural ClubCorp Classic.
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Creating And Launching The #SeeAllOfMe Advocacy Platform For Big Fig Mattress
The agency assisted in creating a platform dedicated to advocacy, community service, and heightened visibility for the plus-size demographic through activism.
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2022 Rose Parade: Partnering Again With Fiesta Parade Floats, America’s Most Decorated Float Builder
The agency worked with Fiesta Parade Floats and its clients, helping protect its longstanding reputation as America’s most dominant float builder.
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Tin Drum: Changing the Way the World Interacts with Media
The agency executed a media relations campaign that brought global attention to Tin Drum’s transcendent performance at the London Design Festival.
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2021 Macy’s Thanksgiving Day Parade Welcomes Newcomer From Louisiana
The agency worked with the Louisiana Office of Tourism to debut a 60-foot-long alligator float in the 95th annual Macy's Thanksgiving Day Parade.
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Leveraging Changing Consumer Breakfast Attitudes To Promote Bob Evans Farms
How have consumer breakfast trends shifted during the pandemic? See how the agency launched a survey-based campaign to find out.
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Agency President Stefan Pollack Named Vice Chair Of Worldcom Public Relations Group
Pollack has prior experience serving on Worldcom’s board, and is excited to continue working with agency leaders from across the world to share perspectives.
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The Pollack Group Wins 2021 Clutch Award For Los Angeles’ Best PR Firm
Our agency gained recognition from the widely revered platform as an excellent public communications agency, and particularly, with crisis communications.
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Fiesta Parade Floats Welcomes The Rose Parade's Long-Awaited Return
The Rose Parade is set to return in 2022, and we are proud to team with client Fiesta Parade Floats to help make it happen.
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Working With The Legendary Garry Kasparov To Launch A Legacy
The Pollack Group has teamed up with Vivendi to launch Garry Kasparov’s interactive community and content platform, Kasparovchess.com.
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Apollo Information Systems Partners With The Pollack Group For Marketing And Thought Leadership Campaigns
Apollo, a cybersecurity and network solutions company, has retained TPG to help showcase and create marketing and PR campaigns.
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A Powerful Street Art Mural Honors Frontline Medical Professionals
The mural is scheduled to be complete, but the work in progress has already captivated media around the world with over six billion impressions and counting.
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Big Fig Mattress Knows Everyone Deserves A Good Night's Sleep
The Pollack Group looks forward to partnering with Big Fig Mattress, the first mattress explicitly built to meet the needs of a bigger-figured body.
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Florida Gov. DeSantis Greenlights BlueGreen For Emergency Treatment At Lake Okeechobee
When Florida’s Lake Okeechobee had a surge in cyanobacterial blooms, client BlueGreen stepped up to the challenge with its groundbreaking treatment.
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Barco Uniforms And Laurel Road Celebrate Medical Professionals
Barco partnered with financial services provider, Laurel Road, to create a congratulatory video celebrating white coat recipients.
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NuWave Retains The Pollack Group To Highlight Its Proprietary Air Purifier
The agency will highlight NuWave's OxyPure Air Purifier, which has been shown to remove coronavirus from the air as well as clean air pollution.
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Raising The Bar For Rental Car Cleanliness And Safety With Avis Budget Group
The agency helped Avis Budget Group launch a coalition designed to enhance cleanliness and disinfection of its rental facilities and vehicles.
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Curator Paints Brings The Colors Of Ireland To American Shores
With no brand recognition in the United States, how did The Pollack Group help an Irish paint company establish itself in a brand-new market?
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The USC Annenberg Center For Public Relations Grants The 2020/2021 Noemi Pollack Scholarship To ZaZu Lippert
ZaZu is a rising Junior majoring in public relations at Annenberg, and currently works at the USC Center for Public Relations.
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Something Different: Wine Pairings with Barbecue
Now more than ever, we need to elevate and celebrate diverse voices and lifestyles.
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The Power Of Partnership - A Shoutout To #WorldcomStrong
In these unpredictable times, the power of our global partnership and its resulting friendships has manifested in a number of ways.
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Insights From USC Annenberg's 2020 Global Communications Report
Activism is on the rise, but what does that mean for PR, communications, and society as a whole? Agency president Stefan Pollack highlights five key trends.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.