September 28, 2018
The Agency Helps Green Builder Lettire Construction Greet the World with New Site
Lettire Construction, the company that has retained our agency to develop a new website, has been creating structures that integrate highly sustainable designs that save water and energy, while affording residents and visitors spaces and experiences that inspire new thinking and community. They have built such buildings for decades in the NewYork City area and have a shelf of awards to show for its work in affordable, mid-income and market-rate housing – all of which means mixed-use structures that benefit communities. Still a work in progress, the website is one that shows the company’s projects over the years in ways that enhance appreciation and points out their contributions to residents’ quality of life, including their level of LEED certification, proximity from mass transit, and more. Take a look at the new site here.
The Latest
In The Red
PHP2Shell and Your Website: Build More, Patch Less
Learn what the PHP2Shell vulnerability means for WordPress security and how managed platforms like Webflow can reduce maintenance and security risks.
In The Red
The Most Dangerous Sentence in 2027: “We Know Our Audience”
Here’s why static audience personas are no longer enough and how AI-powered audience research can help brands test messaging and adapt in 2027.
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.