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ImPRessions is a business podcast designed to challenge your thinking and inspire action. With a focus on PR and marketing, it’s a must-listen for industry veterans, students, and everyone in between.

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Cristyne Nicholas

A Case Study into Rebuilding NYC’s PR Post 9/11

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Emily Deciccio

From Newsroom to Narrative: How Stories Move from Media Coverage to Public Impact

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Amanda Brunak

The New Rules of Influencer Marketing

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Yvonne Brossard

Pets Are the New Kids: How Brands Are Marketing to the Modern Pet Parent

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Kevin Grant

Inside the New Age of Political Reporting: How National Policy Becomes Local News and What Communicators Need to Do to Break Through

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Allison Carter

The Importance of Trade Media in PR

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Jennifer Symington

Beyond the Logo: How Honda Turns Sponsorships into Cultural Impact

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Kassidy Krystek

Marketing a Modern Resort on the Las Vegas Strip: RWLV

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Laura Whitmore

The Evolution of Music Marketing

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Sophie Schaked

The Next Generation of PR: A Conversation with PR Student of the Year Sophie Schaked

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Doug Dawson

Putting the World into World-Class PR

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Brook & Lauren

Grateful Ducks

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Kelly McGinnis

Legacy vs. Trend: Keeping a 170-Year-Old Brand Culturally Relevant

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Alex Kirkman

How to Become A Freelance Journalist

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Bunny Flanders

The Valerie Fund: Celebrating 50 Years of Healthcare Support for Children

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Sarah Karger

Affiliate Marketing as a PR Strategy

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Lauren Coronado

Ethical Journalism and PR during a Crisis

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Ged Kenslea

The Role of Strategic PR in Changing Perceptions and Breaking Stigmas

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Omar Jones

How to Market Yourself as an Aspiring Musician

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Aly Walansky

Is Freelancing the New Way of Conducting PR?

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Paul Riario

Content Creation for Niche Audiences

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Shelley Spector

Founding the First Ever PR Museum

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9

Eduardo Avella

PR Around the World: What to Learn from PR in Other Countries

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John Harbuck

Bowling for Business: The Strategy Behind a Timeless Game

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Matt Conrado

The Intersection of PR and LGBTQ+ Advocacy: Navigating DEI in a Shifting Landscape

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BK Augustin

PR Campaigns that Broke the Internet

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Marco Wendt

San Diego Zoo: How to Market Wildlife Conservation

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Josh McBride

Putting Life into Lifestyle Journalism

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Scott Ehlers

Building a Youth-Led PR Campaign

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Noemi Pollack

Starting a Legacy PR and Marketing Firm: Celebrating 40 Years with Noemi Pollack

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Josh Vittek

I Want to Rock and Roll All Night – and PR Everyday

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Roger Hurni

How to Write and Market a Business Book

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Rebecca Kim

PR and the Arts

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Roger Dooley

The Psychology of PR and Marketing: Understanding Neuromarketing

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Peter Shankman

SOS for Reporters, PR Professionals are Here to Rescue!

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Negin Kamali

Smooth Sailing: Tips for Effective PR in the Travel Industry

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Tim Moynihan

From Journalism to PR: Making the Switch

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Liat Kaplan

Marketing for Survival: How Wisp (formerly My Bouncer) is Changing Lives

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Brandon Cox

Debunking PR Myths

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Veronica Pope

How to Storytell with Nonscripted and Reality TV

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Adrienne Wallace

The Power of the Conversation

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Klayton Kopecky

The Evolution of Professional Networking

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Michael Kaye

Create a Wider Societal Impact for Marginalized Consumers

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Matt Rizzetta

The Benefits of Joining PRSA

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Ryan Kantor

The Transformative Journey of Sports Marketing

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Lauren McMillin

PR and Associations: How to Navigate Creativity and Awareness

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Katie Coats

How Cultural Marketing Coincides with Tourism

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Ellyce Fulmore

Authenticity in Content Creation

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Kim Markus

Choose Your Own Adventure: Uncovering PR’s Diverse Catagories

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Peter Rea

The Sciences of Resiliency in PR

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Jocelin Schultz

The Evolution of Digital Marketing

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David Dancer

What’s in a Name? Rebranding 101

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Jay Baer

Mastering the Art of Captivating Event Audiences

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Chris Enriquez

The Art and Science of Successful Brand Collaborations

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Samantha Jacobs

The Importance of PR in Education Reform

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Bill Beutler

Wiki Relations: How to use Wikipedia in PR

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Eileen Frere

The Importance of Media Training

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Gregg Greenberg

How to Give a Memorable Interview

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Gerry Corbett

Public Relations Ethics

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Talor Robinson

How to Market Inventive, Breakthrough Technology to Skeptical Consumers

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Fred Cook

Incendiary Language: How Language Influences the World

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Sarah Shepard

The Evolution of the Press Release: an Antiquated Practice or Timeless Necessity?

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Eli & Anna Peer

How to Leverage a Successful Experiential Marketing Campaign

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Vito Zuppardo

Driving Destination Awareness in a Post-Pandemic World

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Brian Frumberg

Startup Fundraising – the Importance of the Pitch and the Message

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Lisa Zakroff

The Future of Advertising

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Gabe Kahn

Small Town PR: The Benefits of Local Journalism

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Doug Simon

The Impact of Paid PR

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Kathy Guzman Galloway

Brand Therapy: How to Communicate Your Beliefs, Purpose, and Mission

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Mariia & Natalia

COVID-19, The War in Ukraine; How PR Changes the Way We Experience Disaster

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Melissa England

In House PR and Marketing vs. Agency Life; What’s the Diff?

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Linda Groendyke

The Art of SEO

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Deirdre Breakenridge

How to Mindfully Listen as a Marketing Professional

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Cynthia Dew

Keeping up with the Social Media Joneses: TikTok, Meta, and More

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Veronica Dagher

Frenemies: How PR Specalists and Journalists Can Co-Exist

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Fred Cook

Now and Then: How the PR Agency Model Has Changed in Recent Decades

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John Deveney

Crisis PR: How to Handle the Worst Day of Your Client’s Life

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Barry Greenberg

Managing Celebrities isn’t Always Entertaining with Barry Greenberg

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