It all began with a
BREAKTHROUGH IDEA
THE YEAR WAS 1985.
“Back to the Future” was the highest grossing film of the year. Mikhail Gorbachev became the head of the Soviet Union.
And Noemi Pollack, then a senior-level executive at a large public relations agency, decided to strike out on her own.
She believed PR had become formulaic and stale, and too many agencies had lost sight of what it meant to deliver real value to clients. In her view, successful outcomes should come from breakthrough thinking, bold ideas –
and a healthy dose of
CHUTZPAH.
One of the agency’s first clients was a Los Angeles real estate developer.
To put the client’s latest development on the map, Noemi invited hundreds of local residents to a block party where they gleefully celebrated the demolition of the ugliest mansion in the neighborhood.
It was A HUGE SUCCESS
Its disruptive approach soon attracted clients of every size, across all industries.
And it highlighted a foundational principle embedded in our agency’s approach to:
Understand the human issues that help clients connect with their target audiences and the media.
In 2000, we joined The Worldcom Public Relations Group, enabling us to deliver success for our clients on the world stage. Worldcom puts us at the heart of the latest innovative approaches to communications from leading experts around the world.
As we grew and evolved, we realized we delivered the best results – and enjoyed it most – when we partner with clients who:
Provide disruptive solutions that benefit conservation, the environment, and the planet.
Need to punch above their weight to achieve their goals.
Have leaders who understand they need ideas with real cut-through to seize market share.
Take the advice of the specialists.
Want to be a market leader and hate coming in second place.
Understand they need to outsmart the competition to succeed, and welcome experts who can help them do that.
Want to reinvent themselves to create a stronger bond with their audiences.
Challenge our team to employ new techniques to tap into consumer behavior trends.
