In the Red
In the Red shares our knowledge, industry best practices, campaign strategy and the people behind it. We look at what’s happening across media, marketing, communications and culture, and what it could mean for brands and the people trying to reach their audiences.
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Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
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Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
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Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
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How To Lighten A Nonprofit Director’s Load: 18 Marketing Investments
Wise nonprofit directors look at communications not just as campaigns but as part of their organization's foundational infrastructure.
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Why Most Brand Messaging Fails Before the Campaign Even Launches
When that message is unclear, inconsistent or disconnected from the audience, even great creative has a difficult job to do.
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What FIFA’s Stadium Name Problem Teaches Us About Brand Messaging in the AI Era
The World Cup was exciting, but for PR and marketing professionals, it was also incredibly informative: the playing field is getting larger.
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Sited Visibility Index: Back to School
We selected 6 retailers and analyzed their AI search visibility on the topic of dorm room essentials, ahead of the Back to School season.
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H2 2026: Five Bold Bets for the Back Half
As we head into the second half of 2026, these are the trends I believe communicators and business leaders should be paying the closest attention to.
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Forbes: 15 Of The Smartest Ways To Test A New Business Name
Founders need to do their due diligence to understand whether a business’s name will do its job in the real world.
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Why Your Brand’s Words Are Its Most Underrated Asset — And How Message DNA Fixes That
Message DNA can create a unified framework that organizations can use across every audience, channel, and platform.
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How To Build The Pre-Launch Buzz A New Local Retailer Needs To Grow
The difference often comes down to how well a retailer builds interest and anticipation before opening its doors.
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AI and the Creative Process: Enhancing Storytelling in PR
The real question isn’t whether communications professionals should use AI; it’s whether we know how to use it strategically.
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Stop Believing Your Own Personas
Most marketing teams don’t actually know their audiences. They know a story they’ve told themselves so many times that it has become fact.
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Your Website Isn’t Underperforming. It’s Failing the Credibility Test.
Most brands don’t have a traffic problem in 2026. They have a credibility problem. And their website is where it’s being exposed.
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Five Things Brands Get Wrong When Launching a Podcast
If you want to capitalize on the popularity of podcasting, continue reading to avoid the top mistakes brands make when first starting out.
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What Global Intelligence Actually Looks Like When the Ground Is Shifting
Brands are operating in a constant state of ambient risk, where reputational threats can emerge from any direction.
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When the Client Topic Is “Hard to Pitch”: Strategies That Actually Work
The challenge isn’t convincing a reporter to care; it’s earning the right framing, at the right moment, with the right messenger.
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In 2026, Marketers Can’t Treat Their Website Like a Project. It’s Your Verification Engine.
Treat your website as an active, living architecture of credibility, not a project you launch and revisit annually.
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5 Questions Smart Leaders Ask Before Hiring a PR Agency (And What the Answers Reveal)
If you’ve thought about issuing an RFP or cold-pitching local agencies to acquire more information, you’ve stumbled upon the right article.
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The USC Annenberg 2026 Global Communication Report: The Quiet Shift Reshaping PR
See our takeaways from USC Annenberg's 2026 Global Communication Report: A Quiet Shift.
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The Communications Role Is Changing: 5 Shifts That Matter Most
When AI becomes the front door, communications becomes the function that makes an organization understandable.
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When Generations Collide and Why That’s Good for PR
Right or not, “kids these days” represents the inevitable clash between generations that grew up in two different eras.
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Breaking Through in Crowded News Cycles: How Brands Stay Visible When the Headlines Work Against Them
In this landscape, a pitch that isn’t carefully timed or tailored risks being ignored, or worse, appearing tone-deaf.
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The Hidden Traps in PR: How to Protect Your Brand from Costly Scams
As PR and marketing scams are becoming increasingly widespread, we have outlined common ones to look out for.
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What Podcasting Taught Us in 2025 and What to Expect in 2026
As we watch the trends, let’s look at what podcasting taught us about marketing in 2025 and predictions for what’s to come in the new year.
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Navigating The Future of PR and Communications: Expert Predictions for 2026
As AI continues to expand its impact across industries, how should PR professionals get ready for all the challenges it brings to the table?
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The Biggest Challenge for Public Relations in 2026
Public relations in 2026 will demand a new operational mindset: one that pairs the precision of data with the intuition of human judgment.
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Think Global, Pitch Local: How to Win at International Media Outreach
Expanding your brand internationally is exciting, but breaking into new markets requires more than just hitting “send” on an email pitch.
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From Foe to Friend: How Smart Brands Harness AI for PR Power
When used as a strategic collaborator, AI can help deliver smarter insights, sharper storytelling, and stronger results.
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Building Effective Media Partnerships in a Fragmented Landscape
Effective media partnerships aren't about clinging to a rolodex of legacy names. They’re about knowing when to call and when to sit one out.
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Beyond the Game: How Los Angeles Can Redefine Storytelling for the World Stage
Communicators must now move toward purpose-driven communication. Check out key insights from USC Annenberg's latest Relevance Report.
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The Visibility Imperative: How Brands Win in the AI + Search Era
Check out the framework of Content Creation and AI Visibility, which every communicator and CMO should be thinking about right now.
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Bridging Divides: How Collaboration and Trust Define the Next Era of Public Relations
Amid polarization and economic uncertainty, the future of PR will depend on how effectively organizations build trust.
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PR Nightmares That Still Haunt Brands and What Your Business Can Learn From Them
Let’s dive into a few recent PR nightmares that continue to haunt us long after to learn how to avoid a massive marketing mistake.
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Battling Misinformation at Machine Speed: Why Your Brand Needs PR on the Front Lines
AI will only get smarter, and fake content will get harder to spot. But our job stays the same: protect credibility and build lasting trust.
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Influencer Marketing in 2025: 4 Rules for Campaigns That Convert
If an influencer strategy still revolves around follower count and pretty pictures, it’s probably not working.
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Ask TPG: 5 Essential (and Surprising) Books Every Communications Professional Should Read
This is a list of books with diverse topics that encompass culture, creativity, corporate takeovers, and cautionary tales.
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If Your PR Still Thinks It’s 2005, We’ve Got Notes.
Here’s what Gen Z really thinks about most current PR trends, and how your brand can level up to meet them where they are.
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Powered by Worldcom: The Global Advantage Behind The Pollack Group
You need a communications partner that is agile, can scale with confidence, and delivers meaningful impact across every audience touchpoint.
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Independent and Impactful: Five Reasons to Partner with an Independent PR Agency
Here are five benefits of working with an independent PR and marketing agency, and how they translate directly into wins for your business.
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Flawless Remote Podcasting: Agency-Tested Tips for Better Sound, Conversations, and Credibility
Remote podcasting isn’t just a workaround anymore; it’s the norm, and flawless audio and engaging conversations are still within reach.
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The Evolution of Press Releases in the Digital Era
Press releases today aren’t just announcements. Today, they’re digital stories. They’re brand voices in action.
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Essential PR Strategies for Startup Success
Read more to see the top PR and marketing challenges startups face and what they can do to combat traditional issues early on.
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The New Visibility Era: Why Brands Must Rethink Everything They Know About Being Found
If your brand is still optimizing for yesterday’s search, you’re already invisible in tomorrow’s results. The time to adapt is now.
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How to Stand Out at Tradeshows: Proven Strategies to Maximize ROI, Media Coverage, and Foot Traffic
A brand needs event experience to stand out from competitors, attract media attention, and reach new audiences.
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What OpenAI’s Agent Mode Means for Brands, Marketers, and the Future of Work
A new chapter in AI has just opened, and it demands attention from every brand and business leader navigating a rapidly changing digital landscape.
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The Infinite Scroll: How Scroll-First Platforms Have Updated Our Internal Algorithms
Today’s social platforms haven’t just changed how we consume content; they’ve reprogrammed our brains to hijack our attention.
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Beyond Buzz: How Strategic Media Coverage Builds Brand Credibility
In today’s overcrowded media landscape, smart earned media isn’t just a nice-to-have; it’s a strategic advantage.
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The Case for Business Podcasts in 2025: Humanizing Your Brand Through Voice
If you’ve ever dreamed of owning your voice, and your own platform, there’s never been a better time to start.
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Two Years as Global Board Chair: How #WorldcomWorks Elevated Our Partnership and Our Purpose
After two years as Global Board Chair of the Worldcom Public Relations Group, Stefan Pollack reflects on why #WorldcomWorks.
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The Next Wave of Search: Why Your Brand’s AI Visibility Matters More Than Ever
GEO is combining the art content and science data when ensuring your brand appears in AI-generated answers, not just search results.
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How Smart Brands Win Consumers’ Time In The Attention Economy
Every second your audience spends elsewhere is a second they’re not spending on you. In short, every interaction counts.
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Thriving Amid Chaos
Change is inevitable. Chaos is uncomfortable. But for brands that understand the power of strategic communication, these moments are the ultimate opportunity.
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The Expo Echo: Extending Your Reach Beyond the Show Floor
Natural Products Expo West is a force of nature, drawing thousands of brands, retailers, and media to Anaheim, California, each year.
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The USC Annenberg Center for Public Relations 2025 Global Communication Report: AI, Media Disruption, and the Future of PR
Stefan Pollack discusses key insights from the USC Annenberg Center for Public Relations 2025 Global Communication Report.
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Breaking Into the U.S. Market: A Strategic Guide for French Biotech Companies
To stand out in the U.S. biotech sector, French companies must execute a strategic and phased communications plan. We break it down for you.
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The Next Act in the Information Age: PR Must Lead, Not Lag
We are at an inflection point in expanding the information age, and PR professionals can lead the charge or be left behind.
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Mastering Crisis Communication in 2025: Essential Dos and Don’ts to Protect Your Brand’s Reputation
How a company handles a crisis can make or break its reputation. Here are the do's and don'ts to protect your brand.
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Omnichannel Marketing: We Still Live In An Offline World
The dramatic shift to a digital world can often leave us dazed and confused, but marketing always finds a way to return to its roots.
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From Niche to Necessary: Five Reasons Podcasts Need a Seat at the PR Table
Unlike traditional mass media or even social media, podcasts offer unparalleled access to hyper-focused audiences.
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Jennifer Lewis of The Pollack Group: 5 Non-Intuitive Ways To Grow Your Marketing Career
Rest, have fun, take a break; you are still being productive. Jenn shares her personal tips and advice for marketers at all stages.
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Building Campaigns That Reflect and Engage Diverse Audiences
As communicators and marketers, we can’t afford to let inclusion become just another buzzword.
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17 Unconventional Soft Skills To Hone
From emotional intelligence and adaptability to active listening, these skills enable PR professionals to navigate complex dynamics
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The 2025 Media Landscape: Why Traditional and Digital Media Need to Coexist
The key to success in 2025 lies not in choosing between traditional and digital media but in integrating them into a cohesive strategy.
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Unlocking Growth: How the Pathfinder Model Transforms Audience Engagement
Take a deep dive into the Pathfinder Model, a buyer-centric, journey-based marketing approach that adapts to evolving consumer expectations.
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Setting The New Year Aglow: Happy Holidays from The Pollack Group
See behind the scenes how we created this year's Happy Holiday video, with some nostalgic Lite Brites.
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Navigating AI’s Impact On Marketing: Lessons From USC’s 2025 Relevance Report
The future of marketing is one of ongoing discovery. Stefan Pollack shares his key takeaways from the USC 2025 Relevance Report.
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How To Harness Soft Power To Subtly Attract Consumers
Stefan Pollack shares tips on how brands can leverage soft power to stand out and establish genuine connections with customers.
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Boost Your Holiday Earned Media Coverage And Exposure With Affiliate Marketing
Affiliate marketing is increasingly essential for holiday gift guide placements, and for good reason. See our tips and tested approach.
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2025 Predictions From The Pollack Group: Shaping The Future Of Communications
With a finger on the pulse of tomorrow, here are the insights we believe will define the future of communications.
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Finding Truth: PR Fact-Checking For Media Success
See our key takeaways from a panel about PR fact-checking featuring veterans in the PR, media, and communications industry.
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3 Ways to Elevate Your Short-Form Content
Focusing on these three key elements—theme, sound, and visuals—can transform a novice creator into a brand warrior. We have pro tips for you.
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Reflections on The Worldcom Public Relations Group’s EMEA Regional Meeting in Amsterdam: Advancing PR through Collaboration and Innovation
Stefan Pollack reflects on his Worldcom experience in Amsterdam and discusses the key takeaways from this year's EMEA Regional Meeting
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The Power Of PR In The Music Industry
PR is crucial in various industries as it helps organizations build and maintain a positive image. The entertainment sector is no exception.
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Discovering AAPI Students’ Pathways to Marketing & Communication Careers
Our intern Jahnavi shares her key takeaways from a career panel hosted by VOICES for AAPI
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Who’s In Charge? Building Your Crisis Management Team And Planning For A Response
Crisis management isn't about scrambling to respond when something goes wrong; it’s about preparing in advance and having a clear structure.
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Rethinking The RFP Process: How To Ensure The Best Outcomes In PR Procurement
Stefan Pollack shares his thoughts on how companies can make the RFP process more efficient for all parties involved.
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TikTok’s Impact On Modern Marketing: Observations From A Gen Z-er
TikTok presents itself as a potent force within the marketing landscape. Our intern Sydney shares her observations in this post.
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Maximize Your Digital Marketing Impact: Prepping With Meta Pixel And Conversions API For Data-Driven Success
Set up and configure your website's Meta Pixel and Conversions API tag in this step-by-step guide. Our tutorial helps set you up for success.
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Forging AAPI Allyship in the Business World: Ascend’s 2024 Annual Convention Highlights — Pan-Asian Leadership, Inclusive Allyship, and Mental Health Advocacy
AAPI allyship is about recognizing your own privilege and using it to stand in solidarity with marginalized individuals or groups.
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The Crucial Role Of Effective Messaging In Building A Strong Brand Identity
What are the components of effective messaging? Glad you asked. Check out our insights and recommendations for businesses of all sizes.
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From Random To Viral – Retuning Your Brand’s Social Media Strategy
Utilizing random content can help your brand curate an engaging and authentic social media strategy that builds meaningful relationships.
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Winners And Losers: Scoring The 21st Century’s Most Infamous PR Crises
Here are some of this century's most significant PR crises, which we’ve graded on the efficiency and effectiveness of their responses.
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Authentic Influence: The Rise Of Thought Leadership In Modern PR
As we progress through 2024, the role of thought leadership in public relations has evolved from a beneficial addition to a critical necessity.
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How To Bolster Media Relations Pitching Efforts With Generative AI
Boost the efficiency of your organic media outreach, with some help from Genrative AI. Check out our recommendations!
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A Journey of Innovation and Collaboration: Highlights from the Worldcom Public Relations Group AGM in Tokyo
The Pollack Group eagerly anticipates exploring new opportunities and tackling challenges as a global family.
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Navigating The Future Of AI: Key Insights From CogXFestival LA 2024
Check out our takeaways from this year's CogXFestival LA, and our own thoughts on how AI is transforming various industries.
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Three Reasons To Incorporate A Podcast Strategy Into Your PR Plan
Here are three reasons why podcasts can help boost your PR results, and our industry-proven best practices.
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New Nielsen Report On Reaching Asian-American Audiences Reinforces Anecdotal Evidence And The Importance Of Data-Driven Campaigns
Jackie shares her key takeaways from Nielsen's latest report about the AANHPI audience.
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Social Media In Crisis Communication: A Modern Lifeline
With social media's meteoric rise in the past decade, crisis communication has taken on a new dimension and urgency.
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Corporate Activism in 2024: Navigating Stakeholder Expectations and Societal Values
Understand the key insights from the 2024 USC Annenberg Center for Public Relations Global Communications Report.
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Proven Green Marketing Tactics For Sustainable Brands
As sustainability becomes increasingly important, here's how brands can stand out by embracing green marketing strategies.
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Transparency’s Essential Role In Navigating Your Next Corporate Crisis
Corporate crises can evolve fast, but transparent communication helps turn a potential downfall into a testament of resilience.
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Spring Into Success: Revitalize Your Marketing Strategy With Seasonal Auditing And Trend Adoption
Plant seeds for new success with our latest "Spring Cleaning" guide for your marketing strategy.
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Bridging The Skills Gap: Empowering Agency Professionals In An AI-Driven World
As algorithms shape interactions and technological innovation redefines engagement, there's a pressing need to address the skills gap.
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Reflections on the Worldcom Public Relations Group LATAM Region Meeting
Stefan Pollack reflects on the 2024 Worldcom Public Relations Group LATAM Region Meeting. Check out the top topics in the PR industry!
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Understanding The Basics: Your Guide To Crisis Communications
From unexpected product recalls to social media firestorms, this guide will help you navigate the landscape of crisis management.
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Bridging the Gap: Teaching Communication in the AI Era
Agency President Stefan Pollack envisions a vital curriculum that equips tomorrow's digital communicators with an essential AI skillset.
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Empowering Change: Highlighting Gender-Inclusive Marketing During International Women's Month
In celebration of this International Women's Month, we share thoughts on making gender inclusivity beyond a marketing strategy, but a norm in our daily life.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.