April 27, 2018
Forbes: 10 SEO Trends That Will Influence Digital Marketing
The Pollack Group President Stefan Pollack was featured in the Forbes Agency Council’s latest piece, ‘10 SEO Trends That Will Influence Digital Marketing’ Check below for his insight in the article, which can be fully viewed on Forbes.
6. Social Media Searches
People are increasingly using social media platforms as search engines, and while search engines are still king, they are increasingly transitioning into a secondary platform. As this trend increases, content will need to be optimized for social media platforms just as much as it is for search engine platforms, with the added benefit of using organic and paid targeting. - Stefan Pollack, The Pollack Group
The Latest
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
In The Red
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
In The Red
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.