Great ideas deserve the chance to grow.
The Pollack Group’s Big Red Grant gives an emerging business the opportunity to tap into the strategic thinking, creativity and communications expertise of our team. Through the program, we provide pro bono agency services to help a selected company strengthen its brand, tell its story and build momentum at an important stage of its growth. It’s one way we put our experience to work supporting entrepreneurs and promising new ideas.
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We are proud to announce Project Petals as the recipient of our 2026 Big Red Grant, awarded to an organization whose mission reflects purpose, compassion, and lasting impact.
As the 2026 Big Red Grant recipient, Project Petals will receive comprehensive pro-bono PR and marketing support from our team, the same integrated approach we bring to every client engagement. Specifically, our work together will include:
- Earned media strategy and press relations, connecting Project Petals’ story to journalists covering environmental justice, sustainability, and civic leadership in New York
- Narrative development to sharpen and amplify their mission story for a broader audience
- Stakeholder communications, helping Project Petals engage local neighborhoods, potential community partners, and decision-makers across New York State
- Content and social media strategy to extend their reach across digital channels
Our goal is simple: to make sure that Project Petals’ work reaches the people and institutions that can accelerate it.
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Red All About It
Purpose-Driven PR in Action: The Pollack Group Awards the 2026 Big Red Grant to Project Petals
We are pleased to announce Project Petals as the recipient of our 2026 Big Red Grant.
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