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$40,000 in Strategic PR & Marketing to Accelerate One Nonprofit’s Next Chapter

 

For 40 years, The Pollack Group has helped organizations grow, influence, and lead through powerful storytelling and strategic communications. To celebrate out impact, we are awarding one nonprofit organization $40,000 in pro bono PR and marketing support, not as a donation, but as an investment in momentum. This is for an organization at an inflection point.
One that is ready to amplify its mission, elevate its voice, and expand its reach.

The selected nonprofit will receive customized strategic support that may include:
• Brand narrative development
• Media strategy and earned media outreach
• Messaging refinement and positioning
• Campaign development
• High-impact marketing collateral
• Strategic counsel from senior leadership

This is not tactical assistance. This is strategic partnership.

Who Should Apply?

We are seeking a nonprofit that:
• Is mission-driven with measurable impact
• Has leadership committed to growth and visibility
• Is entering a pivotal moment (expansion, anniversary, campaign, funding push, etc.)
• Has internal capacity to collaborate and execute
• Is ready to think bigger about its influence
• If your organization is stable but stagnant, this may not be the right fit.

If you’re ready to scale your story and your impact, we want to hear from you.

How to Apply

To be considered:
• Complete the application form below
• Share your mission, current challenges, and the opportunity ahead
• Describe what success would look like one year from now
• Applications close: March 31, 2026
• Recipient announced: Early April 2026

We anticipate a competitive selection process. Only one organization will be chosen. The winner will be announced in late March 2026.

Learn more about our work with last year’s winner, The Valerie Fund.

The Big Red Grant Application Form






    Location:

    Mission Statement:

    Please briefly overview your organization’s mission and vision.

    Core Programs and Services:

    Describe the key programs and services your organization provides.

    Impact on the Community

    Have you previously worked with a PR or marketing agency?

    Please name the agency(s) and list the services provided.

    Does your organization meet the following criteria? Check all that apply.

    Is nonprofit in natureDemonstrated need for PR and marketing supportMakes a measurable impact on the community

    Background for how the Big Red Grant would be put to use:

    What are your organization’s primary challenges in PR and marketing? Explain how these challenges affect your organization and its ability to achieve its mission.

    What type of support are you seeking from the Big Red Grant? Check all that apply.

    Messaging and positioningThought leadership platform developmentDeveloping ways to overcome barriers – and outthink the competitionCreating a road map for success to trigger the right action from the right people for authentic engagementDevelop or refine/update a crisis response plan with protocolsWebsiteLedgen campaign developmentCreation of organic social media contentOther (Please specify)

    Please let us know more about the support you're seeking from the Big Red Grant:

    What outcomes would your organization like to achieve through receiving this grant?

    List specific outcomes or objectives you hope to accomplish with this support.

    Why do you believe your organization is a good fit for this opportunity?

    Please describe any upcoming events, campaigns, or milestones in 2025 that this grant could support.

    Please share supporting materials below, as links to Google Drive folders. Attach any relevant documents, such as your annual report, strategic plan, or marketing materials, that provide additional context about your organization.

    By submitting this application, you confirm that all information provided is accurate and that if your organization is the grant recipient, you and the management team are committed to collaborating with The Pollack Group on the implementation of the grant.

    I agree to the terms and conditions of this application.


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