We work with iconic global brands, ambitious new challengers, and regional mainstays, all of whom have a positive impact on people’s lives and livelihoods.

CREATIVE | MARKETING | PUBLIC RELATIONS

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Solutions

Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.

Connect to Lead

We believe in creating transformational value - not just transactional.

Leadership Now

Creating leadership platforms that are essential to building audience trust and confidence.

Outmaneuver

Count on us to find ways to overcome the barriers - and out-think the competition.

Message DNA

Because words matter, period.

Activate Now

We help you prioritize and focus on the sources of influence who will drive ROI.

CrisisGuard 365

Your ‘always on’ crisis communications partner available 24/7/365

Audience IQ

You’ll learn what resonates, what doesn’t, and what to do next.

Sited

Your brand. In every AI answer.

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Global and Local Expertise

In 2000, we joined The Worldcom Public Relations Group, enabling us to deliver success for our clients on the world stage. Worldcom puts us at the heart of the latest innovative approaches to communications from leading experts around the world.

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A podcast that challenges your thinking and inspires you to take action.

Kelli McNeil-Yellen

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Kelli McNeil-Yellen

How to Market Indie Films

Cristyne Nicholas

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Cristyne Nicholas

A Case Study into Rebuilding NYC’s PR Post 9/11

Emily Deciccio

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Emily Deciccio

From Newsroom to Narrative: How Stories Move from Media Coverage to Public Impact

WellRed News & Insights

Public relations professionals develop communications and media relations strategies for brands to connect with their target audiences and foster lasting relationships with the media.

In The Red

How to Choose a PR and Marketing Agency for Your Industry: A Buyer’s Guide

How to choose a PR agency for crisis, nonprofit, B2B tech, fintech, consumer, food and beverage or startup needs: criteria, proof and pitch questions.

The Pollack Group is a partner agency of the Worldcom Public Relations Group

Red All About It

Back-to-Back Perfect Marks: What Our Latest Worldcom Peer Review Taught Us

The Pollack Group earns perfect marks in its Worldcom peer review for the second consecutive cycle.

The Pollack Group’s Sited Visibility Index explores major streaming platforms’ AI search visibility during the Halloween season

In The Red

Sited Visibility Index: Which Streaming Platform “Owns” Halloween in AI Search?

Which streaming platform wins Halloween? Our Sited Visibility Index reveals how Netflix, Disney+, Hulu and others rank in AI search results.

Cyber security is important for brand websites and business operations

In The Red

PHP2Shell and Your Website: Build More, Patch Less

Learn what the PHP2Shell vulnerability means for WordPress security and how managed platforms like Webflow can reduce maintenance and security risks.