Sited
Your brand. In every AI answer.
ChatGPT, Claude, Gemini, and Perplexity are now the front doors to discovery, shaping first impressions before a prospect ever lands on your website.
Search is now a conversation.
Generative engines like ChatGPT have become the architects of brand discovery, influencing how audiences perceive companies and organizations before they ever engage with owned channels.
- 1B+ ChatGPT weekly users searching for answers
- 52% of AI citations are from content published in the last 11 months
If AI is citing your brand in its responses, then accuracy, consistency, and ranking are critical. Our role is to make sure your brand’s narrative rises to the top, and that it’s accurate, consistent, and unmistakably yours.
90%
of B2B buyers use AI in purchase research
80%
of AI citations come from unpaid earned sources
30%
drop in organic traffic over the past 24 months
58%
of consumers now use AI to search
Our Approach
Four Activities. One Clear Outcome
01
Competitive landscape audit
We audit your brand’s presence across major AI platforms, including ChatGPT, Gemini, Perplexity, and Grok, and deliver a report that reveals where you stand and where you can lead.
02
Source and signal identification
AI models draw from sources and signals they trust. We decode which media, keywords, and narratives these engines prioritize in your sector, so your brand’s story is amplified where it matters most.
03
AI Search-Friendly Content
We design news releases, bylines, and owned content specifically for AI visibility, structured for how generative engines parse, prioritize, and cite information, ensuring your message is discoverable by both machines and people.
04
PR strategy aligned to AI intent
We align your PR strategy to the real questions your audiences are asking AI, ensuring every announcement and campaign is positioned to surface in the moments that matter.
GEO support for every stage
Start with the Audit
Every strategy starts with clarity. Our competitive audit delivers a data-driven snapshot of your brand’s AI visibility, setting the foundation for every move that follows.
- Full AI platform sweeps across ChatGPT, Gemini, Claude, Perplexity, and Grok
- Sentiment and reputational risk assessment
- Competitive share of voice baseline
- Immediate whitespace and opportunity map
GEO Built Into Every Campaign.
For clients in ongoing programs, we embed GEO into every layer of PR planning, so each announcement and content initiative is engineered to earn AI citations as well as traditional coverage.
- Continuous citation and sentiment monitoring
- AI search-optimized news releases and content
- PR strategy aligned to high-value prompts
- Monthly reporting on visibility movement
See what AI is saying about your brand
We’ll conduct a mini-GEO audit for your brand. No commitment, just a transparent, actionable view of your current AI presence.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.