WellRed News & Insights
WellRed is The Pollack Group’s blog on public relations, marketing and communications. Drawing on four decades of agency work, our team writes about what’s changing in media, AI search, crisis communications, thought leadership and brand storytelling, and what it means for the organizations we serve.
In the Red: practical guidance and our read on industry trends
Red All About It: agency news and the work we’re doing for clients
Strategies & Musings: essays from founder Noemi Pollack
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Latest
Looking Ahead to 2027: Our Predictions for PR and Marketing
What's ahead for PR and marketing in 2027? The Pollack Group shares predictions on AI search, brand reputation, discoverability and communications trends.
How to Choose a PR and Marketing Agency for Your Industry: A Buyer’s Guide
How to choose a PR agency for crisis, nonprofit, B2B tech, fintech, consumer, food and beverage or startup needs: criteria, proof and pitch questions.
Back-to-Back Perfect Marks: What Our Latest Worldcom Peer Review Taught Us
The Pollack Group earns perfect marks in its Worldcom peer review for the second consecutive cycle.
Sited Visibility Index: Which Streaming Platform “Owns” Halloween in AI Search?
Which streaming platform wins Halloween? Our Sited Visibility Index reveals how Netflix, Disney+, Hulu and others rank in AI search results.
PHP2Shell and Your Website: Build More, Patch Less
Learn what the PHP2Shell vulnerability means for WordPress security and how managed platforms like Webflow can reduce maintenance and security risks.
The Most Dangerous Sentence in 2027: “We Know Our Audience”
Here’s why static audience personas are no longer enough and how AI-powered audience research can help brands test messaging and adapt in 2027.
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
How We Helped Turn John Ritter’s Legacy Into a National Conversation
Here's our media strategy centered on John's legacy, his family, the Wings reunion and the foundation's work in aortic health.
How To Lighten A Nonprofit Director’s Load: 18 Marketing Investments
Wise nonprofit directors look at communications not just as campaigns but as part of their organization's foundational infrastructure.
Why Most Brand Messaging Fails Before the Campaign Even Launches
When that message is unclear, inconsistent or disconnected from the audience, even great creative has a difficult job to do.
What FIFA’s Stadium Name Problem Teaches Us About Brand Messaging in the AI Era
The World Cup was exciting, but for PR and marketing professionals, it was also incredibly informative: the playing field is getting larger.
The Pollack Group Expands Its Role with the Simon Wiesenthal Center, Museum of Tolerance, Moriah Media, and Mobile Museums of Tolerance
We're adding organic social media, content production, and community management to our role as SWC's Agency of Record (AOR).
Sited Visibility Index: Back to School
We selected 6 retailers and analyzed their AI search visibility on the topic of dorm room essentials, ahead of the Back to School season.
H2 2026: Five Bold Bets for the Back Half
As we head into the second half of 2026, these are the trends I believe communicators and business leaders should be paying the closest attention to.
Forbes: 15 Of The Smartest Ways To Test A New Business Name
Founders need to do their due diligence to understand whether a business’s name will do its job in the real world.
Why Your Brand’s Words Are Its Most Underrated Asset — And How Message DNA Fixes That
Message DNA can create a unified framework that organizations can use across every audience, channel, and platform.
Turns Out AI Has Opinions About Your Brand. With Sited, We Can Help Shape Them
We’re delighted to announce a partnership with Brandi AI, the industry’s leading platform for AI visibility and GEO, to take Sited further.
Behind the Success of CCW 2026: An Integrated Communications Approach
Our partnership with CCW has helped make the event a newsworthy, attention-grabbing industry moment. 2026 was no exception.
How To Build The Pre-Launch Buzz A New Local Retailer Needs To Grow
The difference often comes down to how well a retailer builds interest and anticipation before opening its doors.
AI and the Creative Process: Enhancing Storytelling in PR
The real question isn’t whether communications professionals should use AI; it’s whether we know how to use it strategically.
Stop Believing Your Own Personas
Most marketing teams don’t actually know their audiences. They know a story they’ve told themselves so many times that it has become fact.
The Pollack Group Named a 2026 Top 100 Inspiring Workplace in North America
The Pollack Group was named a Top 100 Inspiring Workplace in North America for 2026, ranking #67 and earning Top Small Workplace recognition.
Your Website Isn’t Underperforming. It’s Failing the Credibility Test.
Most brands don’t have a traffic problem in 2026. They have a credibility problem. And their website is where it’s being exposed.
Five Things Brands Get Wrong When Launching a Podcast
If you want to capitalize on the popularity of podcasting, continue reading to avoid the top mistakes brands make when first starting out.
What Global Intelligence Actually Looks Like When the Ground Is Shifting
Brands are operating in a constant state of ambient risk, where reputational threats can emerge from any direction.
When the Client Topic Is “Hard to Pitch”: Strategies That Actually Work
The challenge isn’t convincing a reporter to care; it’s earning the right framing, at the right moment, with the right messenger.
Purpose-Driven PR in Action: The Pollack Group Awards the 2026 Big Red Grant to Project Petals
We are pleased to announce Project Petals as the recipient of our 2026 Big Red Grant.
In 2026, Marketers Can’t Treat Their Website Like a Project. It’s Your Verification Engine.
Treat your website as an active, living architecture of credibility, not a project you launch and revisit annually.
5 Questions Smart Leaders Ask Before Hiring a PR Agency (And What the Answers Reveal)
If you’ve thought about issuing an RFP or cold-pitching local agencies to acquire more information, you’ve stumbled upon the right article.
Why Events Must Evolve in 2026
Attendees expect to learn, be inspired, and create connections that justify stepping away from work and life.
The Pollack Group Named a 2026 Inspiring Workplaces Finalist
The Pollack Group has been named a finalist for the 2026 North American Inspiring Workplaces Awards.
The USC Annenberg 2026 Global Communication Report: The Quiet Shift Reshaping PR
See our takeaways from USC Annenberg's 2026 Global Communication Report: A Quiet Shift.
The Communications Role Is Changing: 5 Shifts That Matter Most
When AI becomes the front door, communications becomes the function that makes an organization understandable.
When Generations Collide and Why That’s Good for PR
Right or not, “kids these days” represents the inevitable clash between generations that grew up in two different eras.
Breaking Through in Crowded News Cycles: How Brands Stay Visible When the Headlines Work Against Them
In this landscape, a pitch that isn’t carefully timed or tailored risks being ignored, or worse, appearing tone-deaf.
The Hidden Traps in PR: How to Protect Your Brand from Costly Scams
As PR and marketing scams are becoming increasingly widespread, we have outlined common ones to look out for.
CrossFit Selects The Pollack Group to Engage the Next Generation of Fitness
CrossFit selected The Pollack Group (TPG) as its national public relations partner to improve brand perception.
What Podcasting Taught Us in 2025 and What to Expect in 2026
As we watch the trends, let’s look at what podcasting taught us about marketing in 2025 and predictions for what’s to come in the new year.
The Pollack Group Named Agency of Record for Tower Cancer Research Foundation
Tower selected TPG for its ability to translate complex, mission-driven work into credible national visibility.
Welcoming John Cheng and Daniel Chou to The Pollack Group
We’re thrilled to welcome John Cheng and Daniel Chou to the agency.
Reputation Isn’t Built When Everything Goes Right -- It’s Built When Pressure First Shows Up
For Artistic Entertainment Services (AES), the 2026 Rose Parade® demanded real leadership in real time. d
The Growth Story Too Many Brands Still Miss
Through The Pollack Group’s work supporting the Latino Donor Collaborative, we see every day how far public narratives still trail the data.
Navigating The Future of PR and Communications: Expert Predictions for 2026
As AI continues to expand its impact across industries, how should PR professionals get ready for all the challenges it brings to the table?
Celebrating People-First Leadership: Stefan Pollack Named a 2025 Inspiring Leader by Inspiring Workplaces
Stefan Pollack has been recognized as one of the 2025 Inspiring Leaders by the Inspiring Workplaces Group (IWG).
The Biggest Challenge for Public Relations in 2026
Public relations in 2026 will demand a new operational mindset: one that pairs the precision of data with the intuition of human judgment.
“Me and You Days”: Celebrating 40 Years Through Service
In celebration of our agency's 40th anniversary, each of us spent a day volunteering for a cause we care, in our local communities.
Solutions
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