WellRed News & Insights
WellRed is The Pollack Group’s take on the ideas, trends and conversations shaping communications, marketing and business. From industry insights and agency perspectives to lessons from our work, WellRed explores what communicators and business leaders should be thinking about now and what may be coming next.
In The Red
Sited Visibility Index: Which Streaming Platform “Owns” Halloween in AI Search?
Which streaming platform wins Halloween? Our Sited Visibility Index reveals how Netflix, Disney+, Hulu and others rank in AI search results.
In The Red
PHP2Shell and Your Website: Build More, Patch Less
Learn what the PHP2Shell vulnerability means for WordPress security and how managed platforms like Webflow can reduce maintenance and security risks.
In The Red
The Most Dangerous Sentence in 2027: “We Know Our Audience”
Here’s why static audience personas are no longer enough and how AI-powered audience research can help brands test messaging and adapt in 2027.
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
In The Red
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
In The Red
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
Red All About It
How We Helped Turn John Ritter’s Legacy Into a National Conversation
Here's our media strategy centered on John's legacy, his family, the Wings reunion and the foundation's work in aortic health.
In The Red
How To Lighten A Nonprofit Director’s Load: 18 Marketing Investments
Wise nonprofit directors look at communications not just as campaigns but as part of their organization's foundational infrastructure.
In The Red
Why Most Brand Messaging Fails Before the Campaign Even Launches
When that message is unclear, inconsistent or disconnected from the audience, even great creative has a difficult job to do.
In The Red
What FIFA’s Stadium Name Problem Teaches Us About Brand Messaging in the AI Era
The World Cup was exciting, but for PR and marketing professionals, it was also incredibly informative: the playing field is getting larger.
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The Pollack Group Expands Its Role with the Simon Wiesenthal Center, Museum of Tolerance, Moriah Media, and Mobile Museums of Tolerance
We're adding organic social media, content production, and community management to our role as SWC's Agency of Record (AOR).
In The Red
Sited Visibility Index: Back to School
We selected 6 retailers and analyzed their AI search visibility on the topic of dorm room essentials, ahead of the Back to School season.
In The Red
H2 2026: Five Bold Bets for the Back Half
As we head into the second half of 2026, these are the trends I believe communicators and business leaders should be paying the closest attention to.
In The Red
Forbes: 15 Of The Smartest Ways To Test A New Business Name
Founders need to do their due diligence to understand whether a business’s name will do its job in the real world.
In The Red
Why Your Brand’s Words Are Its Most Underrated Asset — And How Message DNA Fixes That
Message DNA can create a unified framework that organizations can use across every audience, channel, and platform.
Red All About It
Turns Out AI Has Opinions About Your Brand. With Sited, We Can Help Shape Them
We’re delighted to announce a partnership with Brandi AI, the industry’s leading platform for AI visibility and GEO, to take Sited further.
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Behind the Success of CCW 2026: An Integrated Communications Approach
Our partnership with CCW has helped make the event a newsworthy, attention-grabbing industry moment. 2026 was no exception.
In The Red
How To Build The Pre-Launch Buzz A New Local Retailer Needs To Grow
The difference often comes down to how well a retailer builds interest and anticipation before opening its doors.
In The Red
AI and the Creative Process: Enhancing Storytelling in PR
The real question isn’t whether communications professionals should use AI; it’s whether we know how to use it strategically.
In The Red
Stop Believing Your Own Personas
Most marketing teams don’t actually know their audiences. They know a story they’ve told themselves so many times that it has become fact.
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The Pollack Group Named a 2026 Top 100 Inspiring Workplace in North America
The Pollack Group was named a Top 100 Inspiring Workplace in North America for 2026, ranking #67 and earning Top Small Workplace recognition.
In The Red
Your Website Isn’t Underperforming. It’s Failing the Credibility Test.
Most brands don’t have a traffic problem in 2026. They have a credibility problem. And their website is where it’s being exposed.
In The Red
Five Things Brands Get Wrong When Launching a Podcast
If you want to capitalize on the popularity of podcasting, continue reading to avoid the top mistakes brands make when first starting out.
In The Red
What Global Intelligence Actually Looks Like When the Ground Is Shifting
Brands are operating in a constant state of ambient risk, where reputational threats can emerge from any direction.
In The Red
When the Client Topic Is “Hard to Pitch”: Strategies That Actually Work
The challenge isn’t convincing a reporter to care; it’s earning the right framing, at the right moment, with the right messenger.
Red All About It
Purpose-Driven PR in Action: The Pollack Group Awards the 2026 Big Red Grant to Project Petals
We are pleased to announce Project Petals as the recipient of our 2026 Big Red Grant.
In The Red
In 2026, Marketers Can’t Treat Their Website Like a Project. It’s Your Verification Engine.
Treat your website as an active, living architecture of credibility, not a project you launch and revisit annually.
In The Red
5 Questions Smart Leaders Ask Before Hiring a PR Agency (And What the Answers Reveal)
If you’ve thought about issuing an RFP or cold-pitching local agencies to acquire more information, you’ve stumbled upon the right article.
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Why Events Must Evolve in 2026
Attendees expect to learn, be inspired, and create connections that justify stepping away from work and life.
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The Pollack Group Named a 2026 Inspiring Workplaces Finalist
The Pollack Group has been named a finalist for the 2026 North American Inspiring Workplaces Awards.
In The Red
The USC Annenberg 2026 Global Communication Report: The Quiet Shift Reshaping PR
See our takeaways from USC Annenberg's 2026 Global Communication Report: A Quiet Shift.
In The Red
The Communications Role Is Changing: 5 Shifts That Matter Most
When AI becomes the front door, communications becomes the function that makes an organization understandable.
In The Red
When Generations Collide and Why That’s Good for PR
Right or not, “kids these days” represents the inevitable clash between generations that grew up in two different eras.
In The Red
Breaking Through in Crowded News Cycles: How Brands Stay Visible When the Headlines Work Against Them
In this landscape, a pitch that isn’t carefully timed or tailored risks being ignored, or worse, appearing tone-deaf.
In The Red
The Hidden Traps in PR: How to Protect Your Brand from Costly Scams
As PR and marketing scams are becoming increasingly widespread, we have outlined common ones to look out for.
Red All About It
CrossFit Selects The Pollack Group to Engage the Next Generation of Fitness
CrossFit selected The Pollack Group (TPG) as its national public relations partner to improve brand perception.
In The Red
What Podcasting Taught Us in 2025 and What to Expect in 2026
As we watch the trends, let’s look at what podcasting taught us about marketing in 2025 and predictions for what’s to come in the new year.
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The Pollack Group Named Agency of Record for Tower Cancer Research Foundation
Tower selected TPG for its ability to translate complex, mission-driven work into credible national visibility.
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Welcoming John Cheng and Daniel Chou to The Pollack Group
We’re thrilled to welcome John Cheng and Daniel Chou to the agency.
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Reputation Isn’t Built When Everything Goes Right -- It’s Built When Pressure First Shows Up
For Artistic Entertainment Services (AES), the 2026 Rose Parade® demanded real leadership in real time. d
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The Growth Story Too Many Brands Still Miss
Through The Pollack Group’s work supporting the Latino Donor Collaborative, we see every day how far public narratives still trail the data.
In The Red
Navigating The Future of PR and Communications: Expert Predictions for 2026
As AI continues to expand its impact across industries, how should PR professionals get ready for all the challenges it brings to the table?
Red All About It
Celebrating People-First Leadership: Stefan Pollack Named a 2025 Inspiring Leader by Inspiring Workplaces
Stefan Pollack has been recognized as one of the 2025 Inspiring Leaders by the Inspiring Workplaces Group (IWG).
In The Red
The Biggest Challenge for Public Relations in 2026
Public relations in 2026 will demand a new operational mindset: one that pairs the precision of data with the intuition of human judgment.
Red All About It
“Me and You Days”: Celebrating 40 Years Through Service
In celebration of our agency's 40th anniversary, each of us spent a day volunteering for a cause we care, in our local communities.
In The Red
Think Global, Pitch Local: How to Win at International Media Outreach
Expanding your brand internationally is exciting, but breaking into new markets requires more than just hitting “send” on an email pitch.
In The Red
From Foe to Friend: How Smart Brands Harness AI for PR Power
When used as a strategic collaborator, AI can help deliver smarter insights, sharper storytelling, and stronger results.
In The Red
Building Effective Media Partnerships in a Fragmented Landscape
Effective media partnerships aren't about clinging to a rolodex of legacy names. They’re about knowing when to call and when to sit one out.
In The Red
Beyond the Game: How Los Angeles Can Redefine Storytelling for the World Stage
Communicators must now move toward purpose-driven communication. Check out key insights from USC Annenberg's latest Relevance Report.
In The Red
The Visibility Imperative: How Brands Win in the AI + Search Era
Check out the framework of Content Creation and AI Visibility, which every communicator and CMO should be thinking about right now.
In The Red
Bridging Divides: How Collaboration and Trust Define the Next Era of Public Relations
Amid polarization and economic uncertainty, the future of PR will depend on how effectively organizations build trust.
In The Red
PR Nightmares That Still Haunt Brands and What Your Business Can Learn From Them
Let’s dive into a few recent PR nightmares that continue to haunt us long after to learn how to avoid a massive marketing mistake.
In The Red
Battling Misinformation at Machine Speed: Why Your Brand Needs PR on the Front Lines
AI will only get smarter, and fake content will get harder to spot. But our job stays the same: protect credibility and build lasting trust.
Red All About It
The Pollack Group Partners with Sonic Fire Tech to Launch Groundbreaking Fire Defense Technology
Sonic Fire Tech is reinventing wildfire protection with the world’s first infrasound fire suppression system.
In The Red
Influencer Marketing in 2025: 4 Rules for Campaigns That Convert
If an influencer strategy still revolves around follower count and pretty pictures, it’s probably not working.
In The Red
Ask TPG: 5 Essential (and Surprising) Books Every Communications Professional Should Read
This is a list of books with diverse topics that encompass culture, creativity, corporate takeovers, and cautionary tales.
In The Red
If Your PR Still Thinks It’s 2005, We’ve Got Notes.
Here’s what Gen Z really thinks about most current PR trends, and how your brand can level up to meet them where they are.
In The Red
Powered by Worldcom: The Global Advantage Behind The Pollack Group
You need a communications partner that is agile, can scale with confidence, and delivers meaningful impact across every audience touchpoint.
In The Red
Independent and Impactful: Five Reasons to Partner with an Independent PR Agency
Here are five benefits of working with an independent PR and marketing agency, and how they translate directly into wins for your business.
In The Red
Flawless Remote Podcasting: Agency-Tested Tips for Better Sound, Conversations, and Credibility
Remote podcasting isn’t just a workaround anymore; it’s the norm, and flawless audio and engaging conversations are still within reach.
In The Red
The Evolution of Press Releases in the Digital Era
Press releases today aren’t just announcements. Today, they’re digital stories. They’re brand voices in action.
In The Red
Essential PR Strategies for Startup Success
Read more to see the top PR and marketing challenges startups face and what they can do to combat traditional issues early on.
In The Red
The New Visibility Era: Why Brands Must Rethink Everything They Know About Being Found
If your brand is still optimizing for yesterday’s search, you’re already invisible in tomorrow’s results. The time to adapt is now.
In The Red
How to Stand Out at Tradeshows: Proven Strategies to Maximize ROI, Media Coverage, and Foot Traffic
A brand needs event experience to stand out from competitors, attract media attention, and reach new audiences.
In The Red
What OpenAI’s Agent Mode Means for Brands, Marketers, and the Future of Work
A new chapter in AI has just opened, and it demands attention from every brand and business leader navigating a rapidly changing digital landscape.
In The Red
The Infinite Scroll: How Scroll-First Platforms Have Updated Our Internal Algorithms
Today’s social platforms haven’t just changed how we consume content; they’ve reprogrammed our brains to hijack our attention.
In The Red
Beyond Buzz: How Strategic Media Coverage Builds Brand Credibility
In today’s overcrowded media landscape, smart earned media isn’t just a nice-to-have; it’s a strategic advantage.
Red All About It
Raising the Bar at CCW 2025: The Pollack Group’s Integrated PR And Digital Strategy in Action
A strategic blend of earned media, social engagement, content creation, and influencer strategy can transform an industry gathering.
In The Red
The Case for Business Podcasts in 2025: Humanizing Your Brand Through Voice
If you’ve ever dreamed of owning your voice, and your own platform, there’s never been a better time to start.
Red All About It
New Era of Immersive Tourism
The Pollack Group is proud to announce its partnership with XploreRide, an innovation from H.I.S. Americas.
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The Pollack Group Partners with Kindness is Free to Spark a National Movement of Empathy and Action
The Pollack Group is proud to announce a new partnership with Kindness is Free, a nonprofit movement grounded in the power of empathy.
In The Red
Two Years as Global Board Chair: How #WorldcomWorks Elevated Our Partnership and Our Purpose
After two years as Global Board Chair of the Worldcom Public Relations Group, Stefan Pollack reflects on why #WorldcomWorks.
In The Red
The Next Wave of Search: Why Your Brand’s AI Visibility Matters More Than Ever
GEO is combining the art content and science data when ensuring your brand appears in AI-generated answers, not just search results.
Red All About It
The Pollack Group Renews Partnership with Barco Uniforms to Elevate Legacy and Brand
The Pollack Group is thrilled to renew its partnership with Barco Uniforms, a distinguished leader in the healthcare apparel industry for nearly a century.
In The Red
How Smart Brands Win Consumers’ Time In The Attention Economy
Every second your audience spends elsewhere is a second they’re not spending on you. In short, every interaction counts.
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Introducing imPRessions Studio™ — Your End-to-End Partner for Podcast Strategy, Production, and Promotion
Introducing imPRessions Studio™, our newest solution that helps clients launch and grow a professionally produced podcast.
In The Red
Thriving Amid Chaos
Change is inevitable. Chaos is uncomfortable. But for brands that understand the power of strategic communication, these moments are the ultimate opportunity.
In The Red
The Expo Echo: Extending Your Reach Beyond the Show Floor
Natural Products Expo West is a force of nature, drawing thousands of brands, retailers, and media to Anaheim, California, each year.
In The Red
The USC Annenberg Center for Public Relations 2025 Global Communication Report: AI, Media Disruption, and the Future of PR
Stefan Pollack discusses key insights from the USC Annenberg Center for Public Relations 2025 Global Communication Report.
In The Red
Breaking Into the U.S. Market: A Strategic Guide for French Biotech Companies
To stand out in the U.S. biotech sector, French companies must execute a strategic and phased communications plan. We break it down for you.
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The Pollack Group Awards Big Red Grant to The Valerie Fund in Honor of 40th Anniversary
In celebration of our 40th anniversary, we are proud to announce The Valerie Fund as the recipient of our 2025 Big Red Grant
Strategies & Musings
40 Years and Counting: How Our PR Agency Thrives in a Changing World
March 25, 2025, marks our 40th anniversary year in our industry. It’s daunting, considering that it is on its way to the half-a-century mark!
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The Pollack Group Partners with WiSP to Launch Groundbreaking Drink Spiking Detection Technology
The Pollack Group is excited to work with WiSP, an innovative technology company adapting science to empower life’s moments.
In The Red
The Next Act in the Information Age: PR Must Lead, Not Lag
We are at an inflection point in expanding the information age, and PR professionals can lead the charge or be left behind.
In The Red
Mastering Crisis Communication in 2025: Essential Dos and Don’ts to Protect Your Brand’s Reputation
How a company handles a crisis can make or break its reputation. Here are the do's and don'ts to protect your brand.
In The Red
Omnichannel Marketing: We Still Live In An Offline World
The dramatic shift to a digital world can often leave us dazed and confused, but marketing always finds a way to return to its roots.
In The Red
From Niche to Necessary: Five Reasons Podcasts Need a Seat at the PR Table
Unlike traditional mass media or even social media, podcasts offer unparalleled access to hyper-focused audiences.
In The Red
Jennifer Lewis of The Pollack Group: 5 Non-Intuitive Ways To Grow Your Marketing Career
Rest, have fun, take a break; you are still being productive. Jenn shares her personal tips and advice for marketers at all stages.
In The Red
Building Campaigns That Reflect and Engage Diverse Audiences
As communicators and marketers, we can’t afford to let inclusion become just another buzzword.
In The Red
17 Unconventional Soft Skills To Hone
From emotional intelligence and adaptability to active listening, these skills enable PR professionals to navigate complex dynamics
Red All About It
The Pollack Group Partners with Ascend to Bring More Visibility to Underrepresented Research and Initiatives for Pan-Asian Business Leaders
We're partnering with Ascend, the largest Pan-Asian membership organization for business professionals in North America.
In The Red
The 2025 Media Landscape: Why Traditional and Digital Media Need to Coexist
The key to success in 2025 lies not in choosing between traditional and digital media but in integrating them into a cohesive strategy.
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The Pollack Group Named Agency of Record for the Simon Wiesenthal Center and Museum of Tolerance
Bringing a Unified Voice to Combat Antisemitism, Champion Tolerance, and Drive Global Awareness.
In The Red
Unlocking Growth: How the Pathfinder Model Transforms Audience Engagement
Take a deep dive into the Pathfinder Model, a buyer-centric, journey-based marketing approach that adapts to evolving consumer expectations.
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Celebrating AES’s Spectacular Rose Parade Success
Congrats to our client Artistic Entertainment Services (AES), on its extraordinary contribution to the 136th Rose Parade® presented by Honda.
In The Red
Setting The New Year Aglow: Happy Holidays from The Pollack Group
See behind the scenes how we created this year's Happy Holiday video, with some nostalgic Lite Brites.
In The Red
Navigating AI’s Impact On Marketing: Lessons From USC’s 2025 Relevance Report
The future of marketing is one of ongoing discovery. Stefan Pollack shares his key takeaways from the USC 2025 Relevance Report.
In The Red
How To Harness Soft Power To Subtly Attract Consumers
Stefan Pollack shares tips on how brands can leverage soft power to stand out and establish genuine connections with customers.
In The Red
Boost Your Holiday Earned Media Coverage And Exposure With Affiliate Marketing
Affiliate marketing is increasingly essential for holiday gift guide placements, and for good reason. See our tips and tested approach.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.