May 28, 2019
Forbes: 12 Tips For Spreading The Word When Your Company Receives Kudos
It’s natural to want to spread good news. Industry awards and customer praise can be powerful marketing tools, but how can you avoid self-serving announcements and instead leave a good impression with your audience? Agency president Stefan Pollack, along with fellow members of the Forbes Agency Council, offered tips for spreading the word when a company receives kudos. Read below for his piece of advice, and click to see the full article.
9. Express Gratitude
Gratitude is always a good way to present pride for an award or honor without being self-promotional. Communications-wise, this means reaching out to the organization and constituents in a public way to thank them for their efforts and for providing the honor. This can be done in a variety of ways, including ads, press release quotes or sponsorships. – Stefan Pollack, The Pollack Group
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