June 19, 2018
PPMG’s Pollack Featured In Forbes Articles
The agency’s President, Stefan Pollack, was featured in the following Forbes Agency Council articles.
17 Self-Promotional Marketing Tactics Agencies Should Stop Using
14. Trying To Be Something The Brand Isn’t
Studies have shown that consumers don’t mind being advertised to, but they do mind being lied to. Agencies that try to reach consumers by attempting to be something they are not, or that inauthentically present a brand ideal to act like they are just like the consumer or understand them, is not going to be effective. Brands need to be honest about who they are and what they areoffering. – Stefan Pollack, The Pollack PR Marketing Group
Want To Prevent A Full-Blown PR Crisis? Follow These 12 Agency-Recommended Rules
4. Create And Follow A Crisis Communications Plan
The biggest problem that comes out of a PR crisis is analysis paralysis. Develop a crisis communications plan that includes a detailed and specific protocol on what happens in the case of a PR crisis. Include definitions of everyone’s communication roles, contact information for pre-determined spokespeople, as well as a process for handling. – Stefan Pollack, The Pollack PR Marketing Group
11 Tips For Regaining Traffic And Engagement After Facebook’s Algorithm Change
11. Stay Relevant
All algorithms have a natural state of change, whether it is Google, Facebook, Pinterest, or something that hasn’t been invented yet. When creating content for audiences, no matter the format or what algorithm is in place, the single common denominator for its success is whether or not it is relevant or interesting to the target audience. As long as you stay relevant, you can weather any algorithm storm that comes your way. – Stefan Pollack, The Pollack PR Marketing Group
The Latest
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
In The Red
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
In The Red
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.