January 18, 2021
11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics

Google Analytics can be a powerful tool for advising clients on communications and marketing. The agency was featured in the Forbes Agency Council’s Latest article about what to expect this year: “11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics” View the original article on Forbes. Agency president Stefan Pollack’s insight is as follows:
—
Where Viewers Leave The Website
The pages where viewers are leaving the client’s website at abnormally high rates is where to focus. By finding out what pages are causing website viewers to drop off the most, clients can analyze these pages and make necessary adjustments to better grab the attention of future visitors. – Stefan Pollack, The Pollack Group
For more agency insights, visit our WellRed archives
The Latest

In The Red
PHP2Shell and Your Website: Build More, Patch Less
Learn what the PHP2Shell vulnerability means for WordPress security and how managed platforms like Webflow can reduce maintenance and security risks.

In The Red
The Most Dangerous Sentence in 2027: “We Know Our Audience”
Here’s why static audience personas are no longer enough and how AI-powered audience research can help brands test messaging and adapt in 2027.

In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.
