January 2, 2019
Fiesta Parade Floats Brings Home The Rose Parade Sweepstakes
Long-time PPMG client Fiesta Parade Floats rung in 2019 by bringing in nine Rose Parade Trophies for their float entries, including the Sweepstakes Trophy for the UPS Store’s float. The agency works with Fiesta every year to bring widespread media attention to the incredible work they do in design, floral presentation, and engineering. Beginning on the day after Christmas, local and national news shine the light on the float decorating process and the important messages each of the float sponsors have to offer. This year, Fiesta built 13 Rose Parade Floats for clients such as The UPS Store, Dole Packaged Foods, Donate Life, Northwestern Mutual, and Stella Rosa among many others.
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Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
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Creating leadership platforms that are essential to building audience trust and confidence.