January 29, 2019
Creating Testimonial Videos

LAB186, the agency’s digital and content production services, completed production of two marketing testimonial videos for its client, Netafim USA. The videos were shot during the summer and fall of 2018 and showcased the success that farmers have had with drip irrigation. The videos will be released on Netafim USA’s social media channels and will be supported with an aggressive digital advertising and lead generation program.
The Latest

In The Red
Sited Visibility Index: Which Streaming Platform “Owns” Halloween in AI Search?
Which streaming platform wins Halloween? Our Sited Visibility Index reveals how Netflix, Disney+, Hulu and others rank in AI search results.

In The Red
PHP2Shell and Your Website: Build More, Patch Less
Learn what the PHP2Shell vulnerability means for WordPress security and how managed platforms like Webflow can reduce maintenance and security risks.

In The Red
The Most Dangerous Sentence in 2027: “We Know Our Audience”
Here’s why static audience personas are no longer enough and how AI-powered audience research can help brands test messaging and adapt in 2027.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.
