October 16, 2017
Driving Thought Leadership in Advertising Production Consulting
In a competitive review, PPMG has been selected by APR (Advertising Production Resources) as their agency of record and will work closely with the firm’s executive leadership team on building out brand awareness and thought leadership in the advertising production industry. A leader in the industry, CEO Jillian Gibbs founded APR as well as the very concept of advertising production consultation, and continues to lead the industry 17 years later. As part of the agency’s scope of work, the agency will bring attention to Ms. Gibbs’s platform as an industry leader, expand the firm’s presence in business and trade media, and deliver industry trends and data to business and trade audiences.
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Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
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Creating leadership platforms that are essential to building audience trust and confidence.