October 16, 2017
Driving Thought Leadership in Advertising Production Consulting

In a competitive review, PPMG has been selected by APR (Advertising Production Resources) as their agency of record and will work closely with the firm’s executive leadership team on building out brand awareness and thought leadership in the advertising production industry. A leader in the industry, CEO Jillian Gibbs founded APR as well as the very concept of advertising production consultation, and continues to lead the industry 17 years later. As part of the agency’s scope of work, the agency will bring attention to Ms. Gibbs’s platform as an industry leader, expand the firm’s presence in business and trade media, and deliver industry trends and data to business and trade audiences.
The Latest

In The Red
PHP2Shell and Your Website: Build More, Patch Less
Learn what the PHP2Shell vulnerability means for WordPress security and how managed platforms like Webflow can reduce maintenance and security risks.

In The Red
The Most Dangerous Sentence in 2027: “We Know Our Audience”
Here’s why static audience personas are no longer enough and how AI-powered audience research can help brands test messaging and adapt in 2027.

In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.
