June 5, 2025
The Pollack Group Partners with Kindness is Free to Spark a National Movement of Empathy and Action
The Pollack Group is proud to announce a new partnership with Kindness is Free, a nonprofit movement grounded in the transformative power of empathy, human connection, and action. As the organization grows its national footprint and continues to inspire people to lead with kindness, The Pollack Group will support its efforts through a focused campaign designed to build awareness, foster engagement, and drive measurable action, particularly through increased pledge sign-ups.
Rooted in the belief that small acts of kindness can ripple outward to create large-scale impact, Kindness is Free is capturing the attention of communities nationwide. With an established digital presence and a growing grassroots following, the organization seeks to convert that momentum into sustained engagement and deeper community involvement. When speaking about the Kindness is Free program, Lori Milgard, founder and visionary of Kindness is Free, said, “When people realize that kindness is something they already have to give and that it costs nothing, they begin to see their own power to change the world around them.”
The Pollack Group will deploy a strategic plan to support this mission that blends public relations, digital content, and influencer outreach. In tandem with these efforts, TPG’s media relations team will drive earned coverage by pitching timely story angles tied to cultural and cause-based tentpoles like World Kindness Day. TPG’s work will also include a streamlined email marketing program. Influencer seeding will play a meaningful role, with outreach to select micro-influencers whose values align with the mission and voice of Kindness is Free.
“Kindness is a message the world needs more than ever, and this organization is tapping into something that transcends politics, borders, and generations,” said Stefan Pollack, president of The Pollack Group. “We’re honored to help grow that movement.”
At a time when division dominates the headlines, Kindness is Free offers an inspiring reminder of what unites us. We’re thrilled to help amplify this message, and to support a mission that makes people feel seen, heard, and valued.
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