May 26, 2017
Forbes: Eight Ways To Leverage An Award And Garner Further Attention
This article originally appeared on Forbes.
2. Piggyback On Current News
Accolades can seem like huge news for a company when, in fact, they barely resonate outside a particular niche industry. However, connecting the dots between a company’s announcement and the industry news cycle will allow for added context and texture. Press releases and social media campaigns that piggyback on current news can certainly expand the story and attract wider media attention. – Stefan Pollack, The Pollack PR Marketing Group
The Latest
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
In The Red
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
In The Red
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.