December 5, 2020
Florida Gov. DeSantis Greenlights BlueGreen For Emergency Treatment At Lake Okeechobee
When Florida’s Lake Okeechobee had a surge in cyanobacterial blooms, which endangered the health and economy of nearby communities and disrupted the environment, Governor Ron DeSantis approved the groundbreaking treatment from client BlueGreen Water Technologies, Ltd. to mitigate damage before it reached more of Florida’s waterways.
Because the waterways downstream from Lake Okeechobee faced immediate danger of being contaminated by toxic algae from water discharged from the lake, BlueGreen experts were deployed in the field to immediately respond to any presence of cyanobacteria in Florida’s C-44 Canal. On the ground, BlueGreen’s team worked around the clock to prevent cyanobacterial blooms from taking hold – providing additional proof of concept for their groundbreaking treatment.
The agency kept the local press updated on the efforts of the deployment, sharing the details of the project with reporters who covered the toxic algae epidemic around the world. Widespread media relations efforts resulted in more than 18 million impressions, including several articles in TCPalm.com as well as in The Jerusalem Post, Flager Live, Jewish Florida, No Camels, and Israel 21C.
The Latest
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
In The Red
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
In The Red
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.