December 20, 2019
Worldcom’s Predictions And Trends For 2020 And The New Decade
The Worldcom Public Relations Group recently presented its communications predictions for 2020 as well as for the next decade, focusing on the challenges organizations faced in 2019 and will face in the years to come. Agency president Stefan Pollack was featured in the predictions, and his insights can be viewed below. Click here to see the full list of communications predictions.
Prediction for 2020: 2020 will be the Year of Gen Z
Pollack: While we are already seeing brands take notice of the generation, in 2020 the conversation will be fundamentally shift from Millennial to Gen Z as brands really begin to see a seismic shift in the marketplace. Brands will need to focus on authenticity and transparency in messaging and identifying how to make their messages valuable to younger audiences.
—
Prediction for the decade: Focus on equality and universal access to human rights
Pollack: We are exiting a decade of tumultuous change as we bridge into a new era with a new normal. The information age brought the sum total of all human knowledge to the world with limitless access and as a result, we are seeing a global decmocratization of society. As younger generations overcome the older paradigms, we will see a world focused on equality and universal access to human rights. Brands that are genuinely plugged into values that make the world better and that work to close the gaps between the haves and have-nots will find long-term success.
The Latest
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
In The Red
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
In The Red
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.