December 13, 2023
Horwin Selects The Pollack Group As AOR To Support U.S. Brand Launch At CES
The open road is about to get even more exhilarating as Horwin America reimagines the iconic American ride with the U.S. launch of its SENMENTI series of EV motorcycles at CES 2024 in Las Vegas. And with collective decades of experience in the automotive, technology, and consumer electronics space, it was an easy decision for Horwin to select The Pollack Group to support its U.S. brand debut.
Horwin is pioneering the way forward in the world of mobility. Its electric motorcycles are crafted with precision and innovation at every step, guided by advanced 5G-enabled manufacturing processes and enriched with artificial intelligence. At CES, Horwin America is debuting its U.S. electric motorcycle lineup — the SENMENTI 0, SENMENTI X, and SENMENTI 11 — each marking a significant leap into the future of riding.
“Automakers and motorcycle companies are evolving to meet the needs of everyday drivers, enthusiasts, and new generations of consumers who put sustainability at the forefront of every purchase decision. They’re no longer just selling cars and bikes; they’re selling software and emerging technologies set to transform mobility. We are thrilled to introduce Horwin to the U.S. market and tell its remarkable story to new audiences,” said Stefan Pollack, president, The Pollack Group.
At the heart of Horwin’s motorcycles is the “IM integrated intelligent chassis,” Horwin’s AI-driven Advanced Rider Assistance System (ARAS), and the convenience of rapid charging. Horwin motorcycles redefine what a motorcycle should be, offering riders unprecedented performance, safety, and ease of use.
The SENMENTI lineup is as friendly to the planet as they are thrilling to ride, creating eco-conscious power and unparalleled connectivity.
“CES is the most influential consumer electronics show in the world, so brand positioning and messaging are critically important. EV cars and motorcycles are in a tight race for brand dominance, so PR is our highest priority. We are delighted to partner with The Pollack Group, who bring much-needed industry and trade show experience to help us navigate a very crowded marketplace,” said Gary Liao, CEO, Horwin America.
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