January 8, 2024
Resorts World Las Vegas Selects The Pollack Group to Elevate National Public Relations Presence
After a comprehensive, competitive review, Resorts World Las Vegas (RWLV) has chosen The Pollack Group (TPG) to spearhead its national PR program and support its ongoing marketing efforts. The partnership marks a significant milestone for TPG and RWLV to join forces to elevate the RWLV brand to new heights of recognition and success. TPG will focus on high impact earned media coverage and generating national attention and brand awareness.
With unprecedented levels of comfort and luxury, RWLV is the first integrated resort built on the Las Vegas strip in more than a decade and features a variety of amenities, including a world-class spa, the largest pool complex on the Strip, premium casino gaming, global dining, award-winning nightlife and more.
“We’re excited to propel the Resorts World Las Vegas brand to new heights and make an indelible mark within the travel and hospitality industries,” said Stefan Pollack, president of The Pollack Group. “RWLV has so many unique storylines, resort offerings, and amenities that differentiate it from other properties in Las Vegas. We are ecstatic to embark on this journey to elevate Resorts World Las Vegas as a leading destination.”
“We are proud to partner with TPG as our trusted ally in shaping the future of RWLV,” states Kassidy Krystek, Director of Public Re
The Latest
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
In The Red
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
In The Red
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.