September 21, 2020
Raising The Bar For Rental Car Cleanliness And Safety With Avis Budget Group
The agency helped Avis Budget Group launch an exciting and forward-thinking coalition designed to enhance the cleanliness and disinfection of its rental facilities and vehicles. Along with ABG, the coalition includes RB, which is the maker of Lysol, and a team of medical professionals from leading institutions to create The ABG Medical Advisory Council. The coalition was also joined by Hip Hop Public Health, a national nonprofit organization dedicated to fostering behavior change. ABG in partnership with the coalition announced the Avis Safety Pledge and the Budget Worry-Free Promise raising the bar for cleanliness, disinfection and safety in the rental car industry in light of COVID-19.
The Pollack Group team helped execute and drive awareness of this first-of-its-kind partnership. In addition to crafting and coordinating the announcement strategy, the TPG team provided counsel on social media content, and TPG's LAB186 edited together a b-roll package to offer media outlets reporting on the safety partnership. The Pollack Group’s press outreach included strategic media placements securing more than 137 million earned media impressions for the Avis Budget COVID-19 Safety Coalition, including interviews with CNBC’s Power Lunch, Bloomberg, Yahoo Finance, the LA Times and AdWeek, with syndication across MSN, Business Travel News, and major US market newspapers highlighting ABG as deploying innovative solutions in response to the global pandemic.
The Latest
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
In The Red
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
In The Red
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.