October 20, 2020
NuWave Retains The Pollack Group To Highlight Its Proprietary Air Purifier
As the world retreated more and more indoors in 2020 upon the onset of the coronavirus pandemic, the global stage was primed for a company with a concrete solution for indoor air purification. In response to increased awareness of the dangers of airborne germs, viruses, allergens and pollutants, Chicago-based NuWave launched its OxyPure Air Purifier, complete with an advanced filter system, designed to capture 100% of microscopic airborne particles as small as 0.09 microns.
NuWave, a leader in innovative consumer products in the home appliance sector since 1993, is best known for its advanced consumer products and its innovative countertop kitchen appliances. Its mission is to create and deliver a range of energy-efficient and environmentally friendly products that enable consumers to live well for less. Its flagship product, the NuWave Oven, was launched back in 2002 and quickly became the No. 1 countertop oven in the world.
NuWave has retained The Pollack Group to launch a media relations campaign highlighting its proprietary OxyPure Air Purifier. The Pollack team will be deploying both proactive and reactive tactics, highlighting both the results of an independent study conducted by the University of Minnesota, which found OxyPure removes the coronavirus from the air, as well as OxyPure’s unique capability to clean air pollution from recent West Coast wildfires.
"NuWave, with its OxyPure air purifier is a timely addition to our client roster," said, Stefan Pollack, president of The Pollack Group. "The OxyPure's advanced 5-filter system eliminates viruses and bacteria, is highly energy efficient, and is a 360-degree air intake system that cleans the air indoors quietly and efficiently. We are eager to work with NuWave to help consumers understand the importance of indoor air quality. This is a timely and essential consumer product," continued Pollack.
In addition to a robust media relations push, the agency will conduct a consumer attitudes survey about air quality, launch a product donation campaign that will create an email marketing database for the client, and support NuWave’s participation in the 2021 Consumer Electronics Show.
The Latest
In The Red
Elevated: Reflections on the Worldcom Public Relations Group’s North American Regional Meeting in Park City, Utah
Stefan Pollack reflects on the Worldcom Public Relations Group's North American Region meeting in Park City, Utah.
In The Red
Consumers Don’t Want Ads. They Want a Reason to Show Up.
Marketers chase attention. The challenge is figuring out how to earn it when consumers can scroll past a brand in a fraction of a second.
In The Red
Sited Visibility Index: Who’s Brewing Up the Best Fall?
The Pumpkin Spice Latte season is here, and we examined the AI search visibility of some of the nation's leading coffee brands.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.