June 9, 2025
New Era of Immersive Tourism
As demand for high-tech, story-driven tourism grows, this partnership brings a new standard for cultural immersion and sustainable exploration
The Pollack Group is proud to announce its partnership with XploreRide, an innovation from H.I.S. Americas that reimagines what it means to explore a destination. Launching in Hawaii, XploreRide combines Hawaii’s breathtaking scenery with immersive XR technology for a next-generation XR travel experience that merges extended reality with real-world scenery, inviting travelers on a breathtaking cultural journey, without ever leaving their seats.
Unlike traditional sightseeing tours, XploreRide transports passengers into a fully immersive narrative powered by Hawaii’s legends and natural wonders. From panoramic drives past Diamond Head to virtual dives into an underwater city guided by the mythic “Ancestral Spirit Aumakua,” guests encounter marine life, coral reefs, and mystical Mana Stones, fusing storytelling with eco-conscious adventure aboard a zero-emission vehicle.
“As travelers seek richer, more meaningful ways to engage with destinations, XploreRide delivers a powerful blend of cultural preservation, sustainability, and cutting-edge tech,” said Stefan Pollack, President of The Pollack Group. “It’s more than a tour; it’s a transformational storytelling experience.”
The Pollack Group is leading strategic communications for the brand's U.S. launch, crafting media narratives that spotlight the cultural depth and technological innovation behind XploreRide. From earned media to influencer collaborations and sustainability storytelling, the agency drives awareness as the experience makes its mainland debut.
"The launch of XploreRide in Hawaii marks a significant step forward in our mission to transform the travel experience through immersive technology," said Konosuke Oda, President/CEO at H.I.S. Americas. "We are honored to partner with The Pollack Group, whose strategic insight and communications expertise will be instrumental in introducing XploreRide to a broader audience with the depth the experience deserves."
And Hawaii is just the beginning. XploreRide has plans to roll out its immersive journeys to top destinations across the globe, each shaped by local culture, myth, and history, giving tourism a new lens through which to connect with place and purpose.
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