Organic Social Media Engagement and Management

Social media allows brands to build relationships with their audiences every day. The Pollack Group develops and manages organic social strategies that translate a brand’s voice, expertise and priorities into relevant, engaging content. From editorial planning and content creation to publishing, community engagement, and performance analysis, we help brands maintain an active presence, join timely conversations, and build stronger connections with their communities.

White smart car with edgy tattoo art featuring a red heart and skull design

Al & Ed’s Autosound

Employee in red uniform and face mask gives thumbs up at car rental parking lot

Avis

Two smiling doctors in blue scrubs and stethoscopes

Barco Uniforms

Two businessmen in a modern office engage in a conversation

Bel Air Investment Advisors

Child sliding down a water slip and slide on a sunny day

Bestway

Chef and suited man in a commercial kitchen for "Cooking with Bingo Finale" with plated dishes on the counter.

Bingo Blitz

Chef and animated blue cat baking in a pink kitchen with cookie cutters and mixer on the countertop.

Bingo Blitz – Blitzy’s Bakery

Person sitting with head in hands

Boucher, Pearson, Simon & Warshaw

Charming white colonial house with black shutters

Carrington

Man in plaid jacket holds "Hug Your Haters" book with an expression of surprise

Convince & Convert

Man in a blue superhero cape and mask with text "Official Unofficial Office Computer Go-To Superstar" on a white background.

Crucial

Person holding a paint bucket and brush on a sandy beach with ocean waves in the background.

Curator Paints

CCW event stage

Customer Management Practice

Golfers holding large cutout faces on a sunny golf course

Diamond Resorts

Artist crafting large orange and white clownfish sculptures with a textured surface.

Fiesta Parade Floats

Woman applying mascara with a smile using a handheld mirror

GoodJanes

Hall des Lumieres New York Immersive Event Venue

Hall des Lumières

People relaxing on massage chairs outdoors at a wellness event.

Human Touch

Man in safari outfit holding a hawk at outdoor event

Intelligent Use of Water Film Competition

Woman in a black sunhat relaxes in an infinity pool

L.E. Hotels

Outdoor patio with glowing string lights

Luxe Hotels

Two golfers smiling on a golf course with trees and a Danzante Bay Resorts sign in the background.

MF Entertainment

Modern apartment complex illuminated at dusk

NewPoint Real Estate Capital

Oakwood hotel high-rise with sunset reflections in glass

Oakwood

Man smiling at smartphone in modern living room with bookshelf and yellow couch.

Openpay

Smiling woman with glasses uses a tablet by a window

Pocketmath

Guitarist sings on stage under purple lights in a lively concert setting

Ragin Country Crawl

Sprinkler system watering lush green lawn on a sunny day

Rain Bird

Surfers with boards near lifeguard tower silhouetted against vibrant sunset at beach.

Santa Monica CVB

Santa Monica Pier at sunset with vibrant Ferris wheel lights

Santa Monica Pier

Man holding SodaStream bottle in front of plastic-filled Liberty statue backdrop at outdoor event

SodaStream

Sonic Fire Tech Installation of Home Defense System

Sonic Fire Tech

Group of five men holding USA Triathlon suits at Legacy Triathlon event by the waterfront.

USA Triathlon

Senior man using a walker along a waterfront path

Zeen

Solutions

Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.

Connect to Lead

We believe in creating transformational value - not just transactional.

Leadership Now

Creating leadership platforms that are essential to building audience trust and confidence.

Outmaneuver

Count on us to find ways to overcome the barriers - and out-think the competition.

Message DNA

Because words matter, period.

Activate Now

We help you prioritize and focus on the sources of influence who will drive ROI.

CrisisGuard 365

Your ‘always on’ crisis communications partner available 24/7/365

Audience IQ

You’ll learn what resonates, what doesn’t, and what to do next.

Sited

Your brand. In every AI answer.