CASE STUDY
Fiesta Parade Floats
Media Relations Makes Everything Come Up Roses
Results
Over 500 billion media impressions per year for 21+ years
Over $71 million in ad equivalency value per year for 21+ years
“The Pollack team produces stellar results year in and year out, and is our go to partner for all PR and social media needs. They have been excellent partners and go above and beyond to keep our clients happy and they generate a tremendous amount of media coverage for all of our float sponsors.”
–
President, Fiesta Parade Floats
Fiesta Parade Floats (FPF), a 35 year-old builder of parade floats for the annual New Year’s Day Rose Parade, had kept a relatively low profile despite having assembled a team of world-renowned design and floral technology experts.
We leveraged every opportunity to maximize media exposure by expanding the focus beyond the parade itself and on to the development of the floats from the float design and construction process through the final pre-parade flower decorating.
Over five years of working with the local, regional and national media — the last week of the year, working from 4 am to almost midnight, daily — FPF was catapulted into the limelight by an enchanted media.
