CASE STUDY
Avis
Raising The Bar For Rental Car Safety
Results
Over 137 million media impressions
Featured interviews with CNBC “Power Lunch”, Bloomberg, Yahoo Finance, and more
Significant increase in brand perception during the COVID-19 pandemic
“Thanks for everything to bring all this together!”
–
CMO, Avis Budget Group
As the COVID-19 pandemic heavily impacted the rental car economy, the agency helped Avis Budget Group launch an exciting and forward-thinking coalition designed to enhance the cleanliness and disinfection of its rental facilities and vehicles. ABG in partnership with the coalition announced the Avis Safety Pledge and the Budget Worry-Free Promise, raising the bar for cleanliness, disinfection and safety in the rental car industry.
The Pollack Group helped execute and drive awareness of this first-of-its-kind partnership. In addition to crafting and coordinating the announcement strategy, TPG’s team provided counsel on social media content, and TPG’s LAB186 edited together a B-roll package to offer media outlets reporting on the safety partnership. The Pollack Group’s press outreach included strategic media placements securing more than 137 million earned media impressions for the Avis Budget COVID-19 Safety Coalition, including interviews with CNBC’s Power Lunch, Bloomberg, Yahoo Finance, LA Times and AdWeek, with syndication across MSN, Business Travel News, and major US market newspapers highlighting ABG as deploying innovative solutions in response to the global pandemic.
