CASE STUDY
Sonic Fire Tech
Translating NASA-Inspired Tech into Messaging that Sparks Action
Sonic Fire Tech is pioneering wildfire prevention with infrasound technology that stops fires before they ignite, using no water, no chemicals, and no delays. The company’s science originated in aerospace and offers a zero-damage, environmentally friendly solution for homeowners, insurers, fire departments, utilities, and public agencies.
As the company prepared to enter the commercial market, its leadership faced a high-stakes challenge: how to explain a technology with no precedent in a way that resonated across multiple audiences without losing scientific credibility.
The Pollack Group developed a full Message DNA framework to support Sonic Fire Tech’s go-to-market strategy. We conducted market and competitive research to understand consumer sentiment and institutional pain points. We then built detailed personas across residential, enterprise, and public-sector stakeholders, from fire-threatened homeowners and rebuilding communities to first responders, risk assessors, and climate-focused policymakers.
We crafted a core brand narrative and tone of voice that balanced clarity, urgency, and trust. The messaging system was tailored to each audience: emotionally driven for homeowners, policy-anchored for public agencies, and data-backed for insurers and partners.
The framework included: Core positioning for Sonic Fire Tech’s brand; Messaging architectures for three product lines: Home Defense, High-Value Asset Protection, and Ultra-Early Wildfire Suppression; Audience-specific pillars and proof points aligned to each stakeholder group; A scalable narrative structure to support PR, marketing, investor relations, and public education.
The Message DNA framework now serves as the foundation for Sonic Fire Tech’s communications across all channels, from investor decks and PR statements to partner pitches and community demos. It lets the company speak with one voice while connecting meaningfully with many.
By transforming complex science into compelling, audience-ready messaging, we helped Sonic Fire Tech accelerate market readiness, build credibility, and lay the groundwork for future category leadership.
