CASE STUDY
Al & Ed’s Autosound
Exploring New Distribution Channels
Results
Secured partnerships with Southern California mainstays like Ralphs, Raging Waters, and Santa Monica Subaru
Increased brand visibility with in-person safety clinics
“I have hired and worked with The Pollack Group on three separate occasions. I have found the team to be a pleasure to work with. They are bright, charismatic, creative and dependable. They are a sensational value for the money.”
–
COO Al & Ed’s Autosound
To broaden Al & Ed’s, California’s largest mobile electronic retailer, past that of a specialty retailer, we sought out cooperative brand partnerships that offered a new distribution channel for visibility.
We designed multi-channel marketing programs that would reach audiences of both entities, and focused on raising awareness for high profile vehicle customization to support both new franchisees and customers. We secured a 2-year “Back-up to School Safely” program, where Ralphs shoppers who purchased 7UP products were automatically entered to win one of 50 Back-up Safety Cameras. As part of the promotion, Al & Ed’s ran safety clinics and displayed vehicles at prominent Ralphs locations.
We also partnered with the California Highway Patrol, FREE-FM’s Adam Carolla Show, Santa Monica Subaru, Raging Waters and the Make-A-Wish Foundation.
