Case Study
NewPoint Real Estate Capital
Raising the Bar in Real Estate Finance
Results
- Secured over 560 million media impressions
- 232 individual pieces of coverage in 2022 alone
Shortly after launching in 2021, Newpoint Real Estate Capital partnered with The Pollack Group (TPG) to promote its platform of real estate lending solutions to fill the unprecedented financing gaps impacting the U.S. housing market. TPG leveraged a tactical combination of media relations, digital marketing, and social media marketing to achieve consistent results.
TPG developed a cadence of news announcements for NewPoint, including new product and lending solution platform launches, new company hires, and financing deals in key real estate markets throughout the United States. Additionally, TPG worked to establish NewPoint and its leadership team as subject matter experts in the real estate industry through targeted news pitches. The agency also consulted on sponsored in-person and online media partnerships and content collaborations. In 2022, TPG’s efforts yielded 232 individual pieces of earned media coverage with over 560 million total media impressions.
Moreover, TPG helped establish several digital marketing initiatives, creating LeadGen landing pages and PPC campaigns on a regional and national level to reach the firm’s target audiences.
Services
Earned Media
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Lead Generation
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Organic Social Media Engagement and Management
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Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
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