Case Study
Luxe Hotels
Designing an Experiential Lifestyle Marketing Platform For a Hotel Chain
Results
- Featured in Travel + Leisure, Food & Wine, MSNBC, and more
- Secured over 6 billion media impressions
“The level of service and expertise The Pollack Group brings to the engagement is highly valuable, especially as they’ve helped bring recognition and desired clientele for the hotel. The team has deep industry connections and works diligently to achieve the client’s vision.”
General Manager, Luxe Hotels
The challenge for Luxe Hotels was to design an experiential and lifestyle synchronized communications platform that was workable for both Luxe Hotels (branded properties) and L.E. Hotels, a collection of premier independent hotel properties worldwide, across 31 countries.
Multi-channel digital communications streams had to work in concert with each other regarding overall positioning and messaging, and needed to be dynamic by design, addressing different audiences from various angles. The programming was designed to be foundational and sustainable, as the brand expanded.
We implemented an overarching brand platform and specific programming per business unit, that included a Brand Share of Voice and Consumer Engagement as well as Partnerships and Quarterly Engagement, Influencer Marketing and Special Promotion programming that would be tied to seasonal happenings, news cycle or opportunistic events.
Services
Content Marketing
Take your content marketing to the next level with our proven strategies. From building brand awareness to driving conversions, we've got you covered.
Corporate Communications
Enhance your company's image with effective corporate communications. Our expert tips and insights will help you develop a strong communication strategy.
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Event, Trade Shows and Conferences
Integrated event, trade show and conference strategies combining PR, marketing and creative to build visibility, engagement and brand impact.
Experiential Marketing
Discover the power of experiential marketing and how it can elevate your brand. Learn strategies and tips to implement experiential marketing effectively.
Influencer Relations
Boost your brand's visibility and credibility through effective influencer relations. Discover proven strategies for successful influencer collaborations.
Online Advertising
Boost your marketing efforts with effective online advertising. Learn proven strategies to attract, engage, and convert your target audience.
Organic Social Media Engagement and Management
Build stronger audience connections with organic social media strategy, content creation, community engagement, publishing and performance analysis.
Video Production
Bring your brand story to life with strategic video production, from commercials and brand films to testimonials, lifestyle content and virtual events.
Web Design and Development
Looking for professional website development services? Our team of experts can help you create a stunning and functional website tailored to your needs.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.