Case Study
Pocketmath
Telling The Story Of The World’s Largest Mobile Audience Network
Results
- Secured dozens of placements for several op-eds by its executives in trade outlets
- Expanded marketplace awareness of the brand, as well as its value proposition in the trade markets
- Heightened awareness of CEO as an entrepreneurial leader in innovation in the AdTech space and established her as a resource to industry journalists.
Pocketmath, the world’s largest mobile audience network, tasked the agency with helping tell its story and vision, as well as positioning the company as an innovator and leader in the industry.
We identified and quantified audiences and developed a messaging infrastructure designed to align brand voice and value proposition with specific audiences. We expanded marketplace awareness of the brand, as well as its value proposition in the trade markets. In the specific verticals that Pocketmath services, we implemented a long-term drumbeat for company milestones, announcements and features in trade and industry outlets. We also expanded awareness of the company’s CEO as an entrepreneurial leader in innovation in the adtech space and established her as a resource to industry journalists.
As a result of our work, Pocketmath transitioned from being relegated as a DSP, to being recognized as a pioneer in audience networking, thereby broadening its strength in the global marketplace.
Services
Brand Marketing
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Corporate Communications
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Earned Media
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Organic Social Media Engagement and Management
Build stronger audience connections with organic social media strategy, content creation, community engagement, publishing and performance analysis.
Thought Leadership
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Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.