Case Study
GoodJanes
Building Up A Beauty Brand
Results
- 57% increase in website traffic in first six months
- Over 140,000 influencer-driven social media impressions
- Featured in WWD, Just Luxe, InTouch Magazine, and more
When GoodJanes, a beauty company using naturally derived ingredients to promote health-conscious options for its users, came to the agency, it tasked it to build and drive awareness and interest to promote sales for its new beauty and makeup product, the Kiss My Lash Mirror, a patented triangulated mirror.
To first promote consumer engagement with their product, we audited their site for SEM and SEO and for navigational ease. Subsequently, we made recommendations for changes and, simultaneously, the agency’s LAB186 created video assets to use on the GoodJanes website and social media platforms. Moving on to editorial media, we targeted beauty and lifestyle beats and influencers offering immediate product trial to each and suggesting to hundreds of influencers to create social media posts and reviews in their blogs and on YouTube videos and include them in holiday gift guides.
The results were vast, across blogs, social media platforms and media — such as being on Daytime TV and The Lifestyle List “Fall Beauty Must Haves” segments and making the Luxe List’s “Fab Fall Finds” segments across U.S. markets, among others.
Services
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Influencer Relations
Boost your brand's visibility and credibility through effective influencer relations. Discover proven strategies for successful influencer collaborations.
Product Launch
Make your product launch a resounding success with our expert tips and strategies. From pre-launch to post-launch, we've got you covered.
SEO/SEM/GEO
Get the best of both worlds with SEO and SEM. Our expert tips and advice will help you leverage these strategies to increase visibility and drive traffic.
Organic Social Media Engagement and Management
Build stronger audience connections with organic social media strategy, content creation, community engagement, publishing and performance analysis.
Thought Leadership
Discover the power of thought leadership and how it can influence your brand's perception. Become an industry expert with our comprehensive guide.
Video Production
Bring your brand story to life with strategic video production, from commercials and brand films to testimonials, lifestyle content and virtual events.
Web Design and Development
Looking for professional website development services? Our team of experts can help you create a stunning and functional website tailored to your needs.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.