Case Study
Barco Uniforms
Storytelling and Staying True to a 90-Year Mission
Results
- Over 3.6 billion media impressions
- Brokered national partnership and PR campaign with National Restaurant Association
- Executed and promoted a national program that donated more than 30,000 sets of scrubs to healthcare workers during the COVID-19 pandemic
“They are creative, collaborative, strategic and a pleasure to work with.”
Vice President of Corporate Marketing, Barco Uniforms
For more than 90 years, Barco Uniforms, a leader of design innovation in the premium professional apparel industry, has been true to its mission — to honor and serve those who serve others.
Barco initially retained the agency to increase its earned media coverage. However, our relationship has evolved into a true partnership. We have been instrumental in developing consumer and influencer campaigns to increase brand awareness – specifically, for Barco’s popular “Grey’s Anatomy” and Barco One sub-brands – and tell the company’s story in a compelling way. The agency also filmed and produced a video series to highlight Barco’s partnership with The Living Desert Zoo & Gardens. And most recently, in the age of COVID-19, we launched a media relations campaign to promote Barco’s scrub donation program, in which the company pledged to donate 10,000 scrubs for each month of the pandemic. The agency’s efforts have resulted in more than 3.6 billion media impressions worldwide.
Services
Brand Marketing
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Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Influencer Relations
Boost your brand's visibility and credibility through effective influencer relations. Discover proven strategies for successful influencer collaborations.
Product Launch
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Organic Social Media Engagement and Management
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Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.