Barco Uniforms
Storytelling and Staying True to a 90-Year Mission
Results
- Over 3.6 billion media impressions
- Brokered national partnership and PR campaign with National Restaurant Association
- Executed and promoted a national program that donated more than 30,000 sets of scrubs to healthcare workers during the COVID-19 pandemic
“They are creative, collaborative, strategic and a pleasure to work with.”
Vice President of Corporate Marketing, Barco Uniforms
For more than 90 years, Barco Uniforms, a leader of design innovation in the premium professional apparel industry, has been true to its mission — to honor and serve those who serve others.
Barco initially retained the agency to increase its earned media coverage. However, our relationship has evolved into a true partnership. We have been instrumental in developing consumer and influencer campaigns to increase brand awareness – specifically, for Barco’s popular “Grey’s Anatomy” and Barco One sub-brands – and tell the company’s story in a compelling way. The agency also filmed and produced a video series to highlight Barco’s partnership with The Living Desert Zoo & Gardens. And most recently, in the age of COVID-19, we launched a media relations campaign to promote Barco’s scrub donation program, in which the company pledged to donate 10,000 scrubs for each month of the pandemic. The agency’s efforts have resulted in more than 3.6 billion media impressions worldwide.
Services
Brand Marketing
Master the art of brand marketing with our expert insights. Discover how to create a compelling brand story and develop a strong brand presence.
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Influencer Relations
Boost your brand's visibility and credibility through effective influencer relations. Discover proven strategies for successful influencer collaborations.
Product Launch
Make your product launch a resounding success with our expert tips and strategies. From pre-launch to post-launch, we've got you covered.
Organic Social Media Engagement and Management
Build stronger audience connections with organic social media strategy, content creation, community engagement, publishing and performance analysis.
Video Production
Bring your brand story to life with strategic video production, from commercials and brand films to testimonials, lifestyle content and virtual events.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Connect to Lead
We believe in creating transformational value - not just transactional.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.
Outmaneuver
Count on us to find ways to overcome the barriers - and out-think the competition.
Activate Now
We help you prioritize and focus on the sources of influence who will drive ROI.
CrisisGuard 365
Your ‘always on’ crisis communications partner available 24/7/365