Influencer Relations

The most effective influencer partnerships start with the right fit. The Pollack Group identifies and builds relationships with creators and influential voices whose audiences, credibility and content align with a brand’s goals. We manage influencer programs from strategy and vetting through outreach, negotiation, activation and measurement, developing partnerships that feel natural to the creator and relevant to the people they reach. Influencer relations can also be integrated with earned media, events and social campaigns to extend reach and create additional opportunities for engagement.