Case Study
Oakwood
Using Social Media To Showcase A Global Hospitality Brand
Results
- Served as crisis communications counsel during the COVID-19 pandemic
- Oversaw corporate communications and social media strategy across U.S., APAC and EMEA
- Created digital and print collateral for sales and marketing teams
“I absolutely value this team. I couldn’t get through this challenging time without the assistance of the team!”
VP Global Marketing, Oakwood
As it transitioned from corporate housing provider to global hospitality brand, leading hotel and serviced apartment provider Oakwood looked to the agency to manage its social media presence and engage its followers worldwide. Oakwood’s global communications team needed a social media strategy that engaged Oakwood’s guests, associates, partners, and leaders in the travel and hospitality industries.
The agency focused on three objectives: building brand awareness and community engagement; generating conversations around industry trends and advice; and sharing brand and property initiatives to drive business leads and bookings. The social strategy also included thought leadership, specifically managing the LinkedIn presence for Oakwood’s CEO, ideating and creating content highlighting property signings, openings and employee initiatives, and offering a C-Suite perspective on travel trends and news throughout the pandemic. The agency consistently grew Oakwood’s social media presence on Instagram, Facebook and Twitter, executing a content strategy highlighting the brand’s 80+ global properties across 12 countries. In 2022, Oakwood was acquired by The Ascott Limited.
Services
Brand Marketing
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Content Marketing
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Organic Social Media Engagement and Management
Build stronger audience connections with organic social media strategy, content creation, community engagement, publishing and performance analysis.
Layout and Presentation
Elevate presentations, annual reports and brand collateral with strategic layout design that improves readability and strengthens visual impact.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.