Case Study
Convince & Convert
Leveraging Expert Data
Results
- Over 59 million media impressions in less than six months
“Thanks very much. terrific job!”
CEO, Convince & Convert
Digital marketing expert and customer service guru, Jay Baer, tapped the agency for media exposure and thought leadership strategies to increase coverage of his new book Hug Your Haters: How to Embrace Complaints and Keep Your Customers.
Written as a response to the rise in online complaints, Hug Your Haters argues that the mindset to “pick and choose” when to respond to criticism is an incredibly costly mistake for many businesses.
By leveraging the breaking news cycle of high-profile business blunders together with available data points from Jay’s research, we created a whirlwind of interest, which led to byline opportunities and the positioning of Baer as a sought-after resource to the media through his ongoing expert commentary on specific statistics within the food, hospitality, travel, retail, and airline industries.
Services
Content Marketing
Take your content marketing to the next level with our proven strategies. From building brand awareness to driving conversions, we've got you covered.
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Event, Trade Shows and Conferences
Integrated event, trade show and conference strategies combining PR, marketing and creative to build visibility, engagement and brand impact.
Influencer Relations
Boost your brand's visibility and credibility through effective influencer relations. Discover proven strategies for successful influencer collaborations.
Product Launch
Make your product launch a resounding success with our expert tips and strategies. From pre-launch to post-launch, we've got you covered.
Organic Social Media Engagement and Management
Build stronger audience connections with organic social media strategy, content creation, community engagement, publishing and performance analysis.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.