Case Study
MF Entertainment
Mike Flaskey Entertainment
Results
- Launched company’s entire digital presence
- Over 68 million social media impressions in one year
“The Pollack Group executed high-quality deliverables and excelled at meeting the client’s digital marketing needs. Their efforts were crucial in driving brand awareness for the golf event. The client was impressed with their professionalism throughout, but especially when engaging with participants.”
Founder & CEO, Mike Flaskey Entertainment, Inc.
When former Diamond Resorts CEO Mike Flaskey launched his own experiential and live events marketing company in 2021, MF Entertainment (MFE), he tapped The Pollack Group to build the company’s digital presence.
Our LAB186 team built the company’s website, launched its social media platforms, supported logo design, created a branding guide, and positioned MFE and Mike Flaskey as leaders in the golf tournament and live sports, music and entertainment verticals.
The team also worked with Flaskey on his LinkedIn thought leadership platform, ghostwriting articles and positioning him as a thought leader in the vacationing, celebrity golf, experiential marketing, and live events industries.
Since the launch, the agency has provided social media and content creation, media relations, radio advertising, website design, and additional digital marketing support for MFE and its clients.
Projects include coordinating marketing and public relations efforts for the Ragin Country Crawl, a benefit concert in Lafayette, Louisiana, launching and running the social media presence for the Invited Celebrity Classic to the tune of over 68,000,000 combined social media impressions for 2022 and 2023’s events, and creating the event logo, website, and social media as well as conducting media relations outreach highlighting the inaugural Payne Stewart Invitational, and its charitable beneficiary, the Payne Stewart Kids Golf Foundation.
Services
Brand Marketing
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Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Event, Trade Shows and Conferences
Integrated event, trade show and conference strategies combining PR, marketing and creative to build visibility, engagement and brand impact.
Experiential Marketing
Discover the power of experiential marketing and how it can elevate your brand. Learn strategies and tips to implement experiential marketing effectively.
Organic Social Media Engagement and Management
Build stronger audience connections with organic social media strategy, content creation, community engagement, publishing and performance analysis.
Thought Leadership
Discover the power of thought leadership and how it can influence your brand's perception. Become an industry expert with our comprehensive guide.
Video Production
Bring your brand story to life with strategic video production, from commercials and brand films to testimonials, lifestyle content and virtual events.
Web Design and Development
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Layout and Presentation
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Social Media Content
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Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.